Main issue: Meta/Facebook Pixel installed via Shopify’s partner integration fires only in the admin/theme editor, not on the live storefront. Manual insertion makes it fire on live pages, but checkout-related events (InitiateCheckout, Purchase) can’t be tracked because that code area isn’t accessible in Shopify.
Actions taken: Verified with Meta Pixel Helper (initially no pixel found), then tried manual install (partial success). Contacted both Shopify and Facebook support; Facebook says the pixel works, Shopify advised hiring a developer. A developer reviewed and believes the relevant code is under “admin” (not accessible), suggesting Shopify needs to fix it.
Suggestions from replies: 1) Engage a Shopify Expert for specialized setup/support. 2) Use Google Tag Manager (GTM) to manage tracking manually; OP asked “How?” and later said they would consider GTM.
Status: Unresolved. Another user reported the same problem and asked whether GTM ultimately solved it.
Key terms: Meta/Facebook Pixel (tracking events like PageView, AddToCart, InitiateCheckout, Purchase). GTM (Google Tag Manager) is a container-based system to deploy tags without editing site code directly.
Notes: An image was attached but not essential to the discussion’s outcome.
Thank you for your comment and for sharing your experience with the Shopify Partner Program. I really appreciate your feedback.
I’ve heard of similar issues before and I will definitely consider using Google Tag Manager to solve the tracking issues. It’s reassuring to hear that it can be set up manually and works seamlessly.
If I have any further questions or need assistance, I’ll be sure to reach out to you. Thanks again for your advice!