Hi Simon,
What advertising method and platform works best for Shopify e.g short form video etc.. and what platform gives you the better ACOS and ROI on ad spend?
Topic summary
The discussion centers on effective advertising strategies for Shopify-based businesses.
Question raised:
- Which advertising methods and platforms deliver the best ACOS (Advertising Cost of Sale) and ROI for Shopify stores?
- Specifically asking about short-form video effectiveness.
Key insights shared:
- Video content performs best in Meta (Facebook/Instagram) ads and brand-building efforts on Instagram.
- Email marketing provides the strongest ROI and has been a priority investment for several years.
- ACOS measurement is challenging because it conflates brand awareness activities with direct campaign sales attribution.
The response suggests a multi-channel approach, with video for paid social advertising and email marketing as the highest-performing revenue driver.
We’ve seen videos give us the best success in our Meta ads and general brand building efforts via IG. Our best ROI comes from email marketing and we doubled down on it several years ago. ACOS is a tough one b/c it ties brand building and awareness to sales by your campaigns.