Product feed between shopify and Google Ads

Ask Me Anything Q&A Google Ads Setup
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  1. how long it generally takes for product update in shopify to be reflected in Google ads?
  2. I replaced the custom_label 0 in shopify, but still see some stale product with old custom_label 0. why?
  3. I added custom_label 1 4 days ago for about 16k items, but as of today I can only still see 8k product with custom_label 1 in google ads today.
  4. When should I create Pmax, Demend gen, search, google shopping ads?
  5. When should I choose maximize for conversion vs. maxmize for conversion value?
  6. How asset groups content will impact my google ads performance?
  7. Is there a way I can tracking the product feed progress?
  8. Google ads keep telling me my ads limited by my budget, should I increase the budget?
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Hello wqc3241, great question, and welcome to today’s Shopify AMA! I’m Emmanuel from FeedArmy, and I’ll be your host for today’s session.

  1. 24 Hours (depending on your feed solution, some apps update on the fly, others 24h, others allow for multiple schedules)

2 & 3) The google and youtube app does not update very well, known problem for years. disconnecting and re-connecting the app to GMC tends to work, or uninstall and reinstall the app.

  1. Whenever you want.

  2. That depends on your marketing goals, do you want profit choose max conversion value, do you want sales volume, choose max conversion.

  3. Asset groups, is a PMax only setup. So this will be used in cases when the Google can not find a good enough product detail from your data feed. Think of it as a fall back.

  4. Your question needs more clarification. As this can mean a lot of different things. If you can provide more specific details to your question, I am happy to guide you further.

  5. First check if you can afford the increased budget, then check if your ROAS profit is on target, then test for a few weeks and see how it goes with a higher budget.