Product Image Not Showing on Purchase Page

Topic summary

Product images display on product pages but show “No Image” on the purchase page. Initial checks suggested product status/channel issues: ensure the product is Active, published to the Online Store sales channel, and correctly set as a digital product. These settings were confirmed and did not fix the image problem.

Multiple users reported the issue began yesterday, implying a possible systemic or theme-level change. Re-uploading/renaming images did not help.

Shopify Support provided a fix via a code update. The solution requires editing the theme’s product.liquid template (Shopify’s Liquid is the templating language): replace specific image-rendering code as shown in a support screenshot/attachment. After applying the code replacement, one user confirmed images appeared correctly.

How-to steps shared: Online Store > Themes > More options (three dots) > Edit code > templates > product.liquid, then replace the indicated code. Back up the original code before changes or consult a Shopify expert.

Outcome: A working fix exists through product.liquid code replacement. The thread trends toward resolution; the original poster requested guidance and received implementation steps. Images/screenshots with code are central to the fix.

Summarized with AI on January 28. AI used: gpt-5.

I just added a new product, and while the product image is showing up on the product description pages, when I click on the product to purchase, is simply shows “No Image”. I tried adding the relevant picture as an asset; I edited the liquid theme code above as suggested in another such issue, but it has not yielded results. Help? :slightly_smiling_face: EDIT: I just noticed that none of the new products I have created in the last couple of days have pictures on the purchase page. https://thecreativecontessa.com/collections/videos-and-tutorials/products/cherry-blossom-sip-stitch-zoom-class-recording

Hi @TheContessa Could you share your store URL?

Oh, of course! Sorry about that! https://thecreativecontessa.com/collections/videos-and-tutorials/products/cherry-blossom-sip-stitch-zoom-class-recording

Hi @TheContessa

This is Richard from PageFly - Shopify Page Builder App

The product is now showing this message: This product is unavailable

Please help me navigate to the product in Shopify, and check the state of the product.

  1. If it is Draft, please set it to Active.

  2. Make sure that you have assigned the product to a Sale Chanel ( Online Stores )

  3. Make sure that you don’t set it only available for some Markets only.

Hope this can help you solve the issue

Best regards,

Richard | PageFly

HI @TheContessa Your product is not active yet so you cannot see it on your store.

Please go to your store admin > Products > open that product > in Status > select Active

in Publishing, click Manage > Manage sale channels > pre check in Online store and Save

I double checked everything - I had accidentally set it as a physical product (which it is not). That has been fixed, but the image is still not showing up on the purchase page.

It is active - all those things are ticked, and it wsa already active. I forgot to tick the “digital product” box, which has been resolved, but the image is still not showing on the purchase page.

Hi @TheContessa did you add available image in Media section and click Save?

Yes. And in fact, I just edited the picture from a product added over a year ago whosle old image was showing on the purchase page, but whose new image is now “No Image”. The iamges are all showing on the product page, but not on the purchase page.

I have the exact same issue @TheContessa and it started yesterday. I was adding product fine the day before then yesterday and today no matter what I do I get no image showing. Can anyone shed any light?

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That really sounds like something more systemic; my issue started yesterday as well. All of the pictures added before yesterday were and are still fine. Hmmm…

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I agree @Dan-From-Ryviu can you help?

Hi @emilynixon

Did you try to remove image and upload it again?

Yes - many times - resized it, renamed it. Also deleted and Added again.

Recommend you contact Shopify support. If you don’t mind, please accept my request access to your store so I can help you to check

Shopify have got back to me with a fix - see screen shot.

Thank you so much for sharing that! Alas, I have almost zero knowledge of the back end. Where would I replace all these instances, exactly, do you know? :slightly_smiling_face:

If you go to inline store - themes - click the 3 dots.

Select Edit Code.

On the left under templates find product.liquid.

Then replace the above code.

I am no code expert and was hesitant but it did work. Had it not I would have perhaps not known how to put it right but I did copy and paste to notes the existing code if I needed to get it back to how it was. I expect you can reach out to a shopify expert to help and give them this info so they do not need to trouble shoot to find the issue. good luck!