Struggling with trying to balance conversion with increasing avg cart size. My decisions have pushed my product description down, and I’m curious if it is hurting my conversion or if other parts are more valuable for conversion/trust. What would be the most optimal viewing order for these elements? On mobile they are stacked in this order, but desktop the product details section are on the left below the images.
@HRTactical hard to tell exactly from the image, but at first glance it looks like there might be a lot going on.
One piece of advice: keep things simple.
Whether we like it or not, ecommerce shopping experiences have been standardized to the point where people expect layouts to have some consistency. This is heavily influenced by Amazon and other major shopping sites.
Stick to the common structure people are familiar with: product title, reviews, price, short description, variant selectors, add to cart button.
In my experience, trying to be too clever or innovative about how you layout product pages can backfire. People get lost, and they don’t have the willingness to figure things out.
Most likely your customers are expecting a standard experience. Give them that.
Hope this helps!
Carlos
Sorry, I should have provided a link too.
I’m not sure if it’s a lot. I’ve had customers say they like the purchasing options so I know that helps conversion. Reviews are there, along with the other basics you mentioned. I have some ugency messaging for conversion, Trust elements for quick reference, an upsell feature with the “you may also need, and some call backs at the end for recently viewed and players also bought towards the bottom.
Once I get my metafields squared away I can remove the specifications out of the descriptions and get them to display in collapsible content to help shorten the page view.
Hii,
You’re in the process of optimizing your site for conversions while balancing product descriptions and other important elements. You can do few things like:
Optimizing for Conversions: It’s great that you’re thinking about the layout and flow of your product pages.
For Mobile:
Start with the Title and Price at the top; this is what grabs attention.
Add Clear Product Images right next to the title. People want to see what they’re buying. Consider making them clickable for a larger view.
Buy Buttons & Variant Pickers should be immediately available. These are crucial for people who are ready to buy.
Trust Signals like reviews, star ratings, or Affirm payments can be placed near the buy button or right under the title to reinforce trust.
Collapsible Content shipping, returns, and details can be lower on the page. This info is important, but you don’t want to overwhelm people at first.
For Desktop:
Title, Price, and Product Images should be placed together above the fold. Think of it as the ‘first impression’ section.
Variant Picker & Buy Buttons should be alongside the images either to the side or directly below.
Trust Signals need to be easy to spot, near the product.
Descriptions & Details including shipping and returns can be in collapsible sections so it doesn’t clutter up the page.
Complementary Products upsells or cross-sells should go at the bottom of the page or in a separate section for easy discovery.
Improving Conversions Without Losing Avg Cart Size:
Make Sure to Keep Trust Signals Visible: If customers see reviews, secure payment options, and return policies clearly, they’re more likely to complete the purchase.
Highlight Key Features of your product near the top but keep the long descriptions lower down for those who want to read more.
Cross-sells/upsells: You can show complementary products at the bottom or in a side section (desktop), which helps increase the cart size without disrupting the shopping flow.
Shipping & Payment Transparency: On mobile, it’s important to have shipping details and return info easily accessible. Having free shipping or express options? That can definitely help with conversions.
Speeding Up Your Store:
One other factor to keep in mind is speed. The page load time can directly impact conversions. If your store is slow, even great layouts and content won’t do much. Website Speedy App that can help speed up your site. It optimizes images, cleans up code, and ensures faster loading times. Faster stores mean happier customers and better conversions.
Thoughts now?