Product price won’t update on storefront no matter what I change (theme or app issue?)

Technical Q&A

Topic summary

Storefront price for a specific Shopify product does not reflect changes made in the admin. Only certain products are affected; the product page continues to show the old price regardless of edits.

Troubleshooting already attempted:

  • Changed the price and saved repeatedly
  • Hard refresh and multiple page reloads
  • Tested in incognito mode
  • Tried a different browser
  • Checked Shopify Markets to ensure no fixed prices are set (none found)

The affected product: https://jgnordic.com/products/im-7110-80-int?_pos=1&_sid=99bc7e312&_ss=r. Intended price: 19.995,-.

No resolution yet. The poster asks whether the issue stems from the theme or an app, but no root cause or fix has been identified in the thread so far. The discussion remains open.

Summarized with AI on December 11. AI used: gpt-5.
1

Hi everyone,

I’m having a strange issue with my Shopify store:

No matter what I change some specific product prices to in the admin, the price on the storefront does NOT update.

I’ve tried:

  • Changing price and saving

  • Refreshing the page many times

  • Using incognito mode

  • Using a completely different browser

  • Checking for Shopify Markets (no fixed prices)

But the price on the product page stays exactly the same.,

The product in question: https://jgnordic.com/products/im-7110-80-int?_pos=1&_sid=99bc7e312&_ss=r

Price is supposed to be 19.995,-

2

Hi,

Hope this will help

  • Price not updating is usually caused by variant price mismatches, theme overrides or pricing apps injecting old values.
  • Switch to Dawn temporarily if the price updates there, it’s theme or app related.
  • Check variant prices carefully search theme code for a hardcoded price and disable pricing and discount apps to test.
  • For the full-width layout remove or change page-width container in the product template or enable “full width” in the theme settings.
3

This usually happens when the price is being overridden by something outside the main product editor. A few things to check:

Variants – make sure each variant has the correct price.

Automatic discounts or Compare-at price affecting the display.

Apps (bundles, subscriptions, currency converters) that overwrite the price.

Theme code pulling price from a metafield or custom block instead of the product price.

Markets – double-check if any market has “fixed product pricing” enabled.

If you share your store/theme, I can help pinpoint the exact cause

4

Hi,

Thanks for your response!

I am currently using the dawn theme, is it the code you need ?

5

Make sure you have edited the price in the correct market of your store. You can check it from your store admin > Markets > Catalogs.

6

Thank you, I did the following guide you put out and it solved the issue!

1 Like
7

You are very welcome! :blush: