Product research

Shopify Discussion
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Topic summary

Main topic: whether to pursue selling a CRYSTAL LAMP that shows low Facebook (FB) competition but over 1,000 Amazon purchases last month.

Key insight: 1,000+ monthly Amazon purchases indicate real demand, even if it’s not visible on FB. Low social presence can be offset by strong SEO (search engine optimization), word-of-mouth, or niche appeal.

Context: Starting a new e-commerce venture is challenging due to dominance from large platforms like Amazon (referenced via the Yoast SEO podcast featuring Lily Ray). Yet existing Amazon sales suggest the product is viable.

Recommendations:

  • Leverage the product’s Amazon popularity as proof of demand.
  • Expand marketing beyond FB to improve visibility (e.g., SEO-focused channels).
  • Define clear unique selling points to differentiate from competitors.
  • Explore e-commerce marketing and SEO resources tailored to this product category.

Status: No final decision; guidance provided, discussion remains open.

Summarized with AI on December 13. AI used: gpt-5.
2

Hi @Arjun26 ,

We can offer some insights into e-commerce and product demand:

  1. E-commerce Viability: According to Lily Ray in the Yoast SEO podcast, starting a new e-commerce space can be challenging due to competition from major platforms like Amazon. However, if a product like a CRYSTAL LAMP has achieved over 1,000 purchases on Amazon in a month, it indicates there is demand for it.

  2. Demand and Competition: The fact that more than 1,000 people purchased the product suggests there is demand, even if it’s not highly visible on platforms like Facebook. This could be due to effective SEO, word-of-mouth, or niche market appeal.

  3. Considerations for Selling: If you are considering selling this product, you might want to leverage its existing popularity on Amazon while exploring other marketing channels to increase visibility. Additionally, consider the unique selling points of the product and how you can differentiate it from competitors.

For more detailed strategies, you might want to explore resources on e-commerce marketing and SEO strategies specific to your product category.

I hope this information is helpful, and I wish you the best of luck with your new business endeavors!