Product Snippets Anomaly

Topic summary

A Shopify store owner using the Dawn theme is experiencing an inconsistent product snippet issue in Google Search Console. Out of 32 products across two collections (approximately 16 products each), only 2 products are displaying product snippets in search results—one from each collection.

Key details:

  • Latest sitemap has been submitted to GSC
  • The two working products are also listed in Merchant listings
  • Schema markup analysis shows no apparent differences between working and non-working products
  • Testing with Ahrefs and other tools hasn’t revealed the root cause

Current status:
The issue remains unresolved. The user is seeking community advice on why 30 out of 32 products lack rich snippets despite having seemingly identical schema markup patterns. Screenshots of the GSC data have been provided for reference.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

Hello Shopify Community,

I have quite strange situation. I do use last Dawn theme and have latests sitemap submitted to GSC.

Only 2 products out of 32 has Product Snippets and all the rest not. I try to check with ahrefts and other tools, but could not find the root of problem. I have two collection in each around 16 products, so those 2 products are for 2 different collections. Those two are also listed to Merchant listings.

When i checked Schema Markup’s - i could not find any difference in patterns, tried GPT too but nothing.

Any suggestions or advises?