Currently when you create product tags, it applies the common tag to all variants under the specific product. Is there is an option to assign variant specific tag. Example : If I have a Product “Hat” and the variants are “Red”, “Blue” and “Pink”, if I assign a tag “Sports”, it will tag all the variants with “Sports” but I might want variant “Blue” only to have an additional tag say “On sale”. The reason I need this is as I offer discounts on particular variants of my products and not all in many cases and I would like to create a collection of “On Sale” only items that I can then apply my discount code to. Any help is appreciated. Thanks.
Topic summary
Users are seeking the ability to assign tags to individual product variants in Shopify, rather than only at the product level.
Primary Use Cases:
- Creating collections of specific variants (e.g., only “blue” items or items “on sale”)
- Applying discounts to select variants rather than entire products
- Enabling variant-specific filtering and search functionality
- Managing seasonal or clearance items that vary by color/option
Current Limitations:
- Tags apply to entire products, not individual variants
- Shopify support confirmed via chat that variant-level tagging is not natively possible
- CSV uploads of variant tags don’t display in the product interface
Suggested Workarounds:
- Use Shopify’s free “Search and Discovery” app for filtering by size/color/price
- Implement metafields at the variant level (mentioned but not fully explained)
- Split variants into separate products (creates duplication issues)
Status:
- Discussion spans 6+ years with no official solution implemented
- One Shopify representative (Imogen_1) acknowledged the request and submitted feedback to developers in 2022, but no updates followed
- Community remains frustrated by the lack of response and functionality
10 Likes
I am looking for this answer as well.
I want all the “blue” variants to show when searched. I seem to have been able to upload variant tags via cvs, but It doesn’t show up in the product.
thanks
[quote=“Hubert2”]
Currently when you create product tags, it applies the common tag to all variants under the specific product. Is there is an option to assign variant specific tag. Example : If I have a Product “Hat” and the variants are “Red”, “Blue” and “Pink”, if I assign a tag “Sports”, it will tag all the variants with “Sports” but I might want variant “Blue” only to have an additional tag say “On sale”. The reason I need this is as I offer discounts on particular variants of my products and not all in many cases and I would like to create a collection of “On Sale” only items that I can then apply my discount code to. Any help is appreciated. Thanks.
[/quote]>
2 Likes
I also am looking for this functionality… Anyone from Shopify have an answer for us?
2 Likes
I am as well. We not only want to tag variants for colors, but also clearance, as our top level products stay the same but we offer different colors for a limited time and don’t always restock all colors.
I’m surprised this isn’t baked in to Shopify. Are there any apps that allow additional functionality to tag on variants.
And the bigger question, does Shopify actually monitor and respond to questions? 
Joe
2 Likes
any response from Shopify?
I not seen a response from anyone from Shopify not found satisfactory responses. There are probably apps that do it but have not personally tried. I am a small business and budget constrained. Shopify needs to really revamp the functionality so they are more responsive to needs of real business world.
Just asked the support via chat
Its not possible, the tags are on the product itself rather than individual variants
1 Like
Hi there,
I am looking for an option for bulk edit my tags so my customers can use filters - I have more than 500 products and I can’t see option to bulk add simple tags as “black” or “XL” for size, can anyone help with that. Since my store is not in English no tags have been automatically added with the same name as the variant. That is why I have to add everything manually.
Hello @Valentina81 this should be possible by selecting multiple products from the products list and if navigate to More actions > add tags (scroll down in more actions section to see add tag option). Screenshot attached below.
Yeah, I know that option - but that way I should already know what variants are there in each product. If it is black or blue and what sizes they are…
Hi! Curious if anyone found a good solution to tagging variants (for purpose of filter, search, etc.). Thanks!
1 Like
Did anyone find a solution to this problem. We’d really love to be able to tag specific variants within a product, ideally to create a collection containing only those variants. Does anyone know how to do this?
1 Like
Is there any Shopify update or an app that allows you to tag variants?
2 Likes
Hi,
if you want to use it for filtering, Shopify added a free option for this - it works pretty fine - the app is “search and discovery”. Customers can filter price/size/colour variants/availability.
Shopify - Where is this functionality!? Seems pretty clear and simple that different variants may require unique tags!
2 Likes
This 1000%. How in this day and age can we not be able to tag at the variant level? I have a product I offer in 10 different scents and some are all year round which do not go on sale and some are seasonal which do. This limitation does not make sense at all. Shopify, when will this be changed???
1 Like
you can use metafields
Can you explain this more?
I’m not sure your issue here, but metafield can be added for product variants and can be used in the front, kind of similar to the product tag but with more options on the type of the metafield
Same issue! Did you ever find a solution?
1 Like