Assuming product titles are one of the strongest signals Google uses to understand and match products to searches, how should niche plant care products be structured? Should titles lead with the brand, plant type, product type, or primary use case/problem solved?
Hello Molly, thank you for another great question.
To start with the structure should be
Product Name > Product Type > Size > Room / Use Case
This is the foundation, however, you should be include keywords that consumers are searching for. You can use Google Search Console to see what you show up for, and use the most popular keywords from that list in your product title. Do ensure you check the specific product landing page, for that product in Google Search Console. So that you add keywords only that are relevant to that specific product.