Puck Motion store feedback please

Store Feedback
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  1. Store URL: https://wearpuckmotion.com/

I’d love to get feedback on my new Shopify store, Puck Motion. The site is designed to help ice hockey parents and players reduce their ever-increasing stick expenses. Today’s new retail sticks cost $300-$400 and easily break outside of the manufacturer’s 30-day warranty. It’s not uncommon for a player to go through 3-5 sticks per season.

I created a Stick Assist program where customers earn $5 on every Puck Motion apparel purchase that they can redeem on a stick repair or refurbished stick (both of which are offered in my store) to reduce their overall stick expenses.

I have Google Search Console connected and most of my primary pages are indexed. I also have a verified Google Business Profile.

I’m looking for any constructive feedback on the site design and performance before starting to promote the site. Much appreciated.

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Hey @Dan_Puck-Motion

Good website, it is built pretty straight forward which isn’t bad but I believe you can maybe spend some more time on your product pages and home page because they’re very straight forward.

You also need to focus on building a trust factor between you and your customers as well since at the moment there’s no reviews on your website. Try going through the Store Feedback board and you’ll see some helpful suggestions from there as well. Other than that if you require any help then I’ll be happy to give your store the right direction. Best of luck with your store.

Hope that helps! If it did, a Like and Marking it as Solution goes a long way and helps others find the fix faster too.

Best,
Moeed

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Hi @Dan_Puck-Motion

Welcome to the community.

You have a solid base there, some good work put in. But some things could be improved.

First thing I noticed is that you push customers to the Stick assist program first, not to products. You have a link in the announcement bar, and to me, that is enough. But then you have a hero banner with text and a link that leads to that again, not to any collections or products. I think this is a good feature overall but products should be more important, no? Now, for both the announcement bar and the hero banner, there is an alternative. If you have time, check our app Atomato Notifications & Upsell that can replace both and present that info on the side so you can use something else on the hero banner. And our app can help with other things, your other programs, and discounts. A lot of features, and the app has a Free Starter plan and also 14day trial for other plans.

Now back to your homepage, you have featured prducts but they are in one section. You can split them into 4 new collections: T-shirts, Hats, Sticks, and Hoodies. People will find it easier to understand and filter what they want than collections you have in the menu. Those names do not mean much to me, and I only get an idea when I click.

You see, your post here explains more then you homepage. So think maybe layout like this: banner, 4 general collections, rich text with text from this post, one row of best sellers, section about us( in short), Other 2 programs, FAQ maybe.

Product page needs the most work, you can not push add to cart that low, again, that stick assist block looks more important than add to cart. You are missing some info that can go in accordions, and product description, too. You could use some icons for customer reassurance. More content/section after the main product information, reviews, and specific product FAQ. You could sell some bundles for sure, with discounts.

Big plus for me, you have clear contact information, in the footer and on a separate page, a great trust signal.

I think it will be fine, but still good luck and have great sales.

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Thank you for your feedback Moeed! Much appreciated. Can you please elaborate on “spend more time on your product pages” … because they are “straightforward”? Are you referring to apparel products or refurbished sticks? In either case, I tailored the copy of each product description, optimized the SEO settings, and used clean images (IMO) for the products.

As for reviews, you are correct and it’s a bit of a chicken-and-egg scenario but I’ll get some legitimate reviews added.

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Thank you for your thoughtful feedback @Laza_Binaery ! There are lots and lots of hockey lifestyle apparel brands out there, so I’m my view the Stick Assist program is my unique differentiation. If hockey players and parents understand the purpose of Puck Motion and immediately realize that purchasing Puck Motion apparel puts (hockey stick) money back in their pockets, they will be more inclined to purchase my apparel items. Hence, why the Stick Assist program is getting the ‘prime real estate’ on the homepage. If visitors skip past that program overview and casually peruse the apparel items, the designs themselves may not compel them to make a purchase. However, if they know that if they buy 1, 2 or even 3 apparel items and immediately earn $5-$15 in Stick Assist credits, they are more likely to buy the Puck Motion apparel. So first and foremost, I want first-time visitors to know there’s a financial benefit to wearing (and supporting) Puck Motion.

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Yeah, that is unique for sure, and a good selling point. But as you mentioned, “a chicken-and-egg scenario,” you have to sell some products first so that they come into view. Yes, put it often and mention it is a great bonus, maybe even on every product card, put a small badge “Earn $5 with Asist”. At least, that is my view. It could be wrong :slight_smile: Your store, your niche, it does make sense what you said. They will feel more comfortable buying knowing exactly what Stick Assist is.

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Great minds think alike :grinning_face: I already have Stick Assist cards on each of my product pages to further highlight the program.

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Hello @Dan_Puck-Motion

First - Thank you for actually putting contact information on the site - refreshing. I am amazed at how many people want their store reviewed and there is no address, or it is buried in privacy. It goes a long way to help create trust.

Something to consider - Create a couple more email aliases. Support, Privacy, Sales, Returns… They can all point to your email address, but it helps create a perception that you are multi-person company.

Work on getting some reviews, and pics with players wearing your merch. Then working on getting Friends and Family to test the site and start spreading the word.

Regards,

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Hi @Dan_Puck-Motion

The concept behind this store is genuinely clever and it solves a real problem that hockey parents deal with every single season. The Stick Assist program where apparel purchases earn credit toward stick repairs or refurbished sticks is the kind of idea that makes people want to tell other hockey parents about it.

The store looking clean before you start promoting is a good sign but the cart experience is the one thing that needs fixing before you send any traffic to it. Right now clicking add to cart takes people to a separate page and that breaks the momentum completely. For a store where the whole concept is built around apparel purchases connecting to stick savings, keeping people on the page and browsing is really important.

A slider cart does that and it also gives you the perfect place to show cross-sell suggestions inside the cart itself. Someone adding a Grinder hoodie should be seeing another apparel piece right there, because every apparel purchase is another step toward stick repair credit and that’s a genuinely compelling reason to add more.

A free shipping progress bar inside that cart would also suit this store well. Hockey families are used to spending on the sport and showing them they’re close to a threshold gives them a natural nudge to round out their order.

From my own perspective, the Stick Assist program is differentiated enough that it could do really well with word of mouth in hockey parent communities, local rink Facebook groups, team chats and that kind of thing. That’s often more effective early on than paid ads for a niche this specific because the people who need it will immediately get it and share it.

Don’t piece the cart features together with separate apps though. It adds load time and costs more than it needs to at this stage. Something like iCart handles the slider cart, progress bar and in-cart cross-sells all in one place without the bloat.

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Excellent advice, thank you @HiddenUnderGround!

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Love this feedback @rutvik_shop ! I’ll look into iCart to understand the features, functionality and price.