How should someone allocate the budget between search ads, shopping ads, and other campaigns ? And how can someone improve the Quality Score for better performance and lower costs?
Hello Bernard, thank you for your question in the FeedArmy AMA Event.
I recommend allocating budgets to the campaigns that have the best profits. So if for example your text ads ROAS is pretty low, or you don’t get sales, consider assigning part of that budget to a needed campaign such as shopping. It depends on your current campaign performance.
To improve the quality score, you need to improve the data feed quality, you can do this by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112?hl=en