How many times can we reach out to customers?
Topic summary
Main Question:
How frequently can businesses email their customers?
Key Guidance:
- No universal rule exists; frequency depends on the relationship established with subscribers.
- Honor the email cadence promised during signup to maintain trust.
Best Practices:
- Stick to the frequency outlined when customers originally subscribed.
- If increasing email volume, notify subscribers in advance and provide an opt-out option for additional messages.
- Prioritize respecting the customer relationship over maximizing send frequency.
Hi. There’s no firm and fast answer for this. The most important thing is that you are honoring the relationship you’ve built with the customer by not over-emailing. You should stick to the cadence you outlined when the customer signed up to receive emails from you. And, if you decide to change that cadence, you need to alert your audience and give them a chance to opt-out of those additional emails.