Quantity vs quality

Topic summary

The discussion centers on content strategy for improving search engine visibility.

Initial Question:

  • Should websites prioritize posting frequency over content depth?
  • Is keyword repetition across multiple posts effective, or should focus shift to fewer, longer posts?

Response:

  • Quality is emphasized over quantity for SEO success.
  • Each post should target a unique set of keywords rather than repeating the same terms across multiple pieces.
  • Content uniqueness is essential—avoid creating multiple posts competing for identical keywords.

The advice suggests a strategic approach where distinct, well-crafted content targeting different keyword sets outperforms high-volume posting with repetitive targeting.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

Is quantity over quality better to get your website to appear on web searches? Should you be using the same words in every post, with multiple posts? Or focus on lengthier posts and not post as often?

Quality > quantity

Posts should be unique. Don’t target the same keywords with multiple posts. Each post should be targeting a unique set of keywords.