I have a question about the native Facebook - Shopify CAPI integration.
I’ve noticed that the number of conversions (purchases) tracked via CAPI is slightly higher than those tracked via the Browser, which is expected. However, the number of tracked purchase events via CAPI is significantly lower than the reported orders in Shopify, even after excluding POS and subscriptions.
I’m wondering if this is the normal behavior of the CAPI integration, or if there might be an issue with my setup. Just to give you more context, I have set the data sharing to maximum and the customer privacy setting is set to “collected after consent”.
Do you have any ideas or suggestions for what might be causing this discrepancy between the tracked purchase events and the reported orders in Shopify? Any help would be greatly appreciated.
Technical issues: Very hard to check because you can’t really debug the CAPI calls of the Shopify Facebook App. Data is flowing, so I think the setup should be fine.
Tracking delays: I doubt that this is the reason because I analyzed a couple of weeks and I saw the same behavior across the whole timeframe.
Attribution models: Also very unlikely because I checked the non-attributed events in Events Manager.
I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot. Hope you are having a good day.
It is not uncommon to see discrepancies between the number of tracked purchase events via the Facebook CAPI integration and the reported orders in Shopify.
One possible reason for this discrepancy could be the difference in attribution windows used by Facebook and Shopify. Facebook’s attribution window is typically set to 28 days after a user clicks on an ad or 7 days after a user views an ad, while Shopify’s default conversion window is set to 30 days after a user clicks on an ad.
Another possible reason for the discrepancy could be related to the data sharing settings or customer privacy settings. It is important to ensure that data sharing is set to a maximum and that customer data is collected only after obtaining consent to avoid any potential issues with tracking.
It may also be helpful to review the setup and configuration of the Facebook CAPI integration and to consult with Facebook and Shopify support teams for further guidance on how to troubleshoot and resolve any issues.