What social media marketing channel do you invest in? Time meaning posts and money meaning ads. Or is it a mix? And what’s your roi on each channel. I would like to know from your own experience because there’s a lot of material on webosphere already.
We’ve spent money on Google Ad words and they’ve worked well, Amazon ads have worked, Meta has been mediocre return. We typically see industry norms for ROI (variable by season) around 2-4. Again, I think it’s critical to build your own email list to help you communicate directly with your core demographic/customer to best serve their needs. We’ve always had our best ROI from email marketing, but it can take time to build a substantial list of customers.
Time - we make and or contract content for our IG/FB feed. This is a time and money expense as we have staff and contractors running this.