Question for Shopify store owners:
When you launched your store, did you set up:
welcome email flow
abandoned cart flow
post-purchase flow
yourself?
Or did you hire someone?
I’m curious how many stores actually have these fully configured versus planning to do it “later.”
Great question! I think many Shopify store owners focus on launching quickly and plan email automations for “later,” but welcome, abandoned cart, and post-purchase flows can make a huge difference in conversions and customer retention. Setting them up early is often worth the effort. It’s similar to understanding Snapchat Planets—small details can have a bigger impact on user engagement than people expect.
Hey @Anastasiia4
From building on a lot of stores rather than running one myself, the honest pattern is that most new stores launch without these properly set up. Abandoned cart is usually the one that’s at least half there, since Shopify has a built in abandoned checkout email you can switch on, but welcome and post-purchase flows are almost always in the “later” pile that quietly never happens. Plenty of stores run for months on nothing but order confirmation emails.
Best,
Moeed
I set them up myself on every store I’ve launched, but I wouldn’t treat all three the same. If I had to prioritize for a new store, I’d do abandoned cart, welcome, then post-purchase, in that order.
For abandoned cart, keep the first email short and send it fast, then use the second one to answer the two objections people usually have, like shipping, fit, or returns.
For welcome, send the first email right after signup with one clear next step, not a brand story dump.
For post-purchase, use it to reduce support tickets and buyer remorse, not to sell too hard.
If you’re comfortable using AI, I would use the Klaviyo MCP to help you design a few templates, which could help speed up the process. That should get you by for a while. Then in the future, you can layer on some optimizations on the design, copy, and timing.
Hey @Anastasiia4
I’d recommend setting up at least the basic versions before launch.
They don’t need to be perfect, but a simple welcome email, abandoned cart flow, and post-purchase flow can help from day one.
Many stores plan to do it “later,” but it often gets delayed once orders and support start coming in.
Yeah, I do all that stuff too. My approach is to grab a Shopify token, then pass it over to my Codex or Cloud Code to handle everything. That includes setting up emails and even drafting the content, it’s all completely automated. If you’d rather stick to Shopify’s ecosystem, I’m pretty sure you can use their own Agentic shopify within the platform.
Hey @Anastasiia4
The majority of merchants I’ve worked with build the simple welcome, abandoned cart, and post purchase flows themselves at launch with Shopify Email or Klaviyo templates. They generally start with a simple version or two and then iterate later once they have some traffic and they have some data to work with. Hiring generally takes place in the scaling phase and is focsed on segmenting, testing and increasing the conversion rate of your traffic as opposed to building your initial setup. The clearest pattern has been: Launch first with the essentials turned on to prevent revenue leaks then iterate and optimize based on performance.