Thank you, @jasonh , for giving me a chance to share something valuable for our merchants this BFCM!
To me, one of the most inspiring campaigns from last year came from SkinShop.ie. We even interviewed them about their incredible BFCM growth, and they answered with 4 Secrets to Achieving €300K via Free gift with Purchase (GWP) last year and €60K during BFCM 2023.
1. The Psychology of GWP
Customers can quickly tell if you’re just giving away things without genuinely adding value to their purchases or not. So as long as customers see the gift products providing more value to their personal lives, they will be interested in it.
2. Always Adding Value Beyond the Product
The GWP marketing is different from discounts or free shipping because psychologically, it adds value to the purchase instead of taking away from it. Also, when consumers know they are getting more from you, it increases the likelihood that they will convert.
3. Streamlining the Process
SkinShop plans their gift offers and uses BOGOS to schedule and test promotions in advance, ensuring maximum effectiveness. They said that they appreciate how BOGOS simplifies the process, removing manual work and making offer planning easier.
4. Learning from the Giants
While SkinShop is growing in Ireland, the team understands the importance of continually raising their standards. They said “You can find valuable tips by simply surfing their sites.”
Achieving the success of SkinShop is not easy, but you can start by transforming your promotion strategy with BOGOS app, a powerful promotion app featuring gifts, discounts, and bundles. Give it a try here (2k2+ reviews, 4.9 rating)! It’s time to gear up for the upcoming Black Friday.