Hey Alex @Akohub ,
Thank you for sharing your experience with us. I like how you call out that BFCM can totally go beyond just discounts. The year-end shopping spree is no shortage of competition for real. One great way to engage is promoting extra perks with a loyalty program. Like you said, really focus on what group of customers you are targeting and create long-term benefits or motivation to keep them coming back for more!
On top of the loyalty programs, Sephora actually offered free shipping and 50% off products across store in 2023. It really spoke to new customers or even existing customers who might not be included in the loyalty offers.
Rolling into the BFMC this year, if brands are looking for some fresh inspiration, we’ve got a few more examples in the list here!