@Akohub Well said! It really gets us far by breaking down the goals into achievable wins every single day. As Jim Ryun put it, “Motivation is what gets you started. Habit is what keeps you going.”
Topic summary
Community members share educational resources that shaped their businesses, particularly relevant as they prepare for Black Friday/Cyber Monday (BFCM) sales.
Most recommended resources:
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“Atomic Habits” by James Clear – Multiple mentions for breaking down goals into small, manageable daily actions. Applied to BFCM by creating systems like daily email campaigns and automated cart reminders instead of relying on motivation alone.
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“Hooked” by Nir Eyal – Praised for teaching the four-step Hook Model (Trigger, Action, Reward, Investment) to build habit-forming products that drive customer engagement and loyalty.
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HubSpot Inbound Marketing Certification – Transformed one merchant’s approach by teaching the buyer’s journey (awareness, consideration, decision stages). Shifted focus from sales pitches to solving customer problems through helpful content, resulting in better engagement.
Other notable mentions:
- “Traction” by Gino Wickman (business growth framework)
- “Building a StoryBrand” by Donald Miller (website messaging)
- Malcolm Gladwell books (“The Tipping Point,” “Outliers,” “David and Goliath”)
- “Profit First” by Mike Michalowicz (cash flow management)
- Shopify Compass courses (analytics and data-driven strategies)
Key themes include building sustainable systems, understanding customer psychology, and creating value-driven content rather than purely promotional messaging.
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