So I’ve just started selling my artwork in various incarnations and on different mediums (clothing/homeware/cases etc) and would really appreciate some feedback on what i can do to improve. Ive just done my first google adwords campaign and would like to improve and capitalise on this.
I appreciate that you have included your online store URL for us to explore!
Looking into the URL, I noticed you are using the announcement bar on your homepage to inform your customers and visitors of a discount code. That is a great buyer incentive and a good way to get your visitors browsing.
I did want to bring to your attention that the font on the store is a bit hard to read. You could potentially change the font on your online store by navigating to your theme settings typography.
You have beautiful products on your online store! You could also personalize the homepage a bit further by adding a Slideshow section to the homepage as the first section. This will allow your visitors to learn more about the business and products without having to scroll. For example, you could include your favorite product or best seller in the slides. This can help strengthen your brand.