I created a store to sell laptop cooling pads. I have been making organic content on tiktok and youtube to promote the store. I have made over 40 tiktoks for the product yet I did not get a single sale. I don’t know what is the problem. I am asking for some feedback for the store, because maybe the store is the problem. Thanks!
Topic summary
A first-time store owner selling laptop cooling pads is struggling with zero sales despite creating 40+ TikTok and YouTube videos that generated approximately 34,000 views. The core issue is that viewers aren’t clicking through to the website, resulting in zero daily sessions.
Store Feedback Received:
- Hero banner optimization: Reduce scrolling by placing text and CTA button directly on the banner for immediate impact
- Welcome discount visibility: Convert the side button into a prominent pop-up that appears immediately upon site entry
- Announcement bar: Make it sticky and add urgency-driven messaging
- USP highlighting: Prominently display trust-building features (24/7 support, warranty, 30-day money-back guarantee) on the homepage
- Paid advertising: Consider Google Ads, Facebook Ads, and retargeting campaigns to increase visibility
Current Status:
The store owner is working on implementing design improvements but has budget constraints that prevent paid advertising. The discussion remains focused on solving the primary challenge: converting social media views into website traffic, as the link-clicking problem persists despite high video view counts.
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out of 10, how would you rate the website.
If you could elaborate on why this is your choice, that would be amazing as well.
It depends on how much you might charge me to do that.
Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you.
Your website presents comprehensive product information, which is essential for building customer trust. The inclusion of a review section can also incentivize potential buyers by providing social proof. However, if you’re not seeing any sales despite your efforts on TikTok and YouTube, it might be beneficial to explore additional marketing strategies and optimize your store further.
Consider utilizing Google Ads and Facebook Ads to increase visibility and drive traffic to your site. These platforms allow for targeted advertising, which can help reach potential customers who are already interested in laptop cooling pads. Once you start attracting more visitors, implementing retargeting campaigns can be particularly effective. Retargeting allows you to reconnect with users who have previously visited your site but didn’t make a purchase, reminding them of their interest and encouraging them to return. This method often leads to higher conversion rates compared to standard ads because it focuses on an audience that has already shown intent.
It’s important to differentiate between retargeting and dynamic ads. While dynamic ads automatically display products based on user behavior across various platforms, retargeting specifically targets users who have engaged with your site. This focused approach can generate better ROAS since these users are already familiar with your offerings and more likely to convert.
To simplify the setup of your marketing campaigns, consider using our Ako Marketing app, which includes features designed for retargeting. This app can help simplify your advertising efforts, allowing you to focus on enhancing your website’s user experience and product offerings without getting bogged down in complex campaign setups. By combining these strategies, you should be able to improve your conversion rates and start seeing sales from the traffic you’re generating.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.
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Hi @Ziltsh ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
How long have you been creating content on social media? I think converting just 40 visitors into sales can be challenging, so there’s no need to panic yet! With some adjustments, you can make your store more engaging and conversion-friendly. Here are a few suggestions of mine:
1. Optimize your hero banner – the first impression matters
Your current hero banner requires multiple scrolls before users reach the meaningful content. To maximize impact, consider optimizing it so everything fits within one scroll. Moving the text and the call-to-action (CTA) button directly onto the hero banner itself will make it more effective and visually engaging. For example:
2. Enhance the visibility of your welcome discount
Instead of displaying your welcome discount as a button on the side, consider setting it up as a pop-up that appears as soon as visitors land on your site. This will make the offer more prominent and enticing.
3. Make your announcement bar sticky and time-sensitive
The 55% discount announcement bar should stay visible as users scroll through your site. A sticky bar ensures the promotion is always top-of-mind. Additionally, making this offer a limited-time deal rather than a permanent one creates a sense of urgency, encouraging customers to act quickly.
4. Highlight your store’s unique selling points (USPs)
I noticed that you offer 24/7 support, warranty, and a 30-day money-back guarantee. These are great trust-building features and should be prominently displayed on your homepage. A dedicated section for USPs can significantly increase customer trust. You can take a look at the screenshot below for reference:
I hope these tips help improve your store’s performance. Best of luck, and feel free to ask if you need further assistance!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Cheers,
Tracy | BON Loyalty team
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Thank you so much for the advice but I am currently low on budget and starting with google ads and Facebook ads is really challenging. I plan to do that once I have some customer base. By the way, I made over 40 organic videos each of them getting an average of 850 views which equates to about 34000 views. My problem was that viewers are not clicking the link to visit the website. My daily sessions were 0, ao if you know something that can help with that, please tell me. Thanks again
Thank you for the advice. I am currently trying to implement these into the website and I hope that my conversion rate improces. By the way, I made over 40 organic videos each of them getting an average of 850 views which equates to about 34000 views. My problem was that viewers are not clicking the link to visit the website. My daily sessions were 0, ao if you know something that can help with that, please tell me. Thanks again