Rate my store please!! High CTR but no conversions!!

Store Feedback
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Topic summary

Issue: New clothing store reports high ad CTR (>3%) to a collection landing page but low conversions and few product reviews.

Key feedback and fixes:

  • Navigation/trust: Organize products into clear categories (best sellers, new arrivals). Add social links beyond Instagram (TikTok, X/Twitter). Display accepted payment methods in the footer and add trust badges (security/credibility icons).
  • Homepage visuals/CTAs: Replace distorted hero banner with a high‑resolution model image. Standardize buttons to “Shop Now.” Structure sections as: collection name → unique value → call to action (CTA = call to action).
  • Collection/product UX: Add an “Add to Cart” button under each product on collection pages. Enlarge/bold product titles and align layout elements for clarity. Improve filter visibility with a white background.
  • Social proof: Import/encourage reviews (offer small discounts), consider a loyalty program, and display star ratings under prices and a reviews section on the homepage.
  • Footer/local presence: Align social icons/text; add Google Maps if there’s a physical store.

Store owner actions: Committing to import reviews, improve collections, adjust confirmation emails, update hero banner, and add cart options.

Status: Ongoing. No conversion outcome yet. Images/screenshots were provided as visual references.

Summarized with AI on December 18. AI used: gpt-5.
6

Hi @kkavya ,

I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I recently visited your store, and I think your products look fantastic! A few small adjustments can help improve your store’s conversion rate.

1. Some suggestion for your homepage

  • Imo, the current hero banner image appears a bit distorted, which can give the impression that the site doesn’t sell high-quality clothing. After browsing your Instagram, I can see that your visuals are much better than that. Choose a high-resolution image featuring your products on a model to create a more compelling first impression.
  • Update all your CTA buttons to ‘Shop Now,’ as this is more action-oriented. Consider structuring the content in this section with the following flow: Collection Name - What makes this collection unique or why customers should explore it - Call to Action.

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2. Suggestion for your collection page and product page

  • Add an ‘Add to Cart’ button directly below each product on the collection page to provide a smoother shopping experience. Check the image below for reference:

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  • You’re absolutely right that reviews play a crucial role in improving conversion rates. To encourage customers to leave reviews initially, offer a small incentive like a discount. Then consider implementing a loyalty program or use a discount app to support this.
    Once you have reviews, use a product reviews app to display ratings below each product price on the collection and product pages. Additionally, add a customer review section to the homepage to build trust with potential buyers.

I believe make these changes should create a more engaging and trustworthy shopping experience for your customers.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. :blush:

Best,

Tracy from the BON Loyalty team

1 Like