Rate my store

[Serunova]

Hi. I need feedback for my store. I getting hundreds of people to my store daily but I am only generating 1 order every 1-2 days and Im not sure if it is my store or my product or my prices. I just started 2 weeks ago and I already have 4 sales but I want to grow much larger.

[DaisyVo]

Hi @Serunova

Thank you for reaching out to the Shopify community. I’d be glad to assist you. Could you kindly share your store URL and password (if it’s password-protected) so I can review it and provide you with an update?

[Serunova]

Yes, thank you. My store is www.serunova.com<>.
It’s a product shop at the moment.

[DaisyVo]

Hi @Serunova

1. https://prnt.sc/gTCTo5ue2abo Your store doesn’t have a favicon, please add it.

2. https://prnt.sc/IUztHV4n0g5f meta title and meta description tags are not good
   don’t ignore them, title should be around 50-60 characters, description should be around 150-160 characters

3. https://prnt.sc/Otr4C0vRuvms Site speed is pretty impressive, 77 on mobile is a pretty high score

4. https://prnt.sc/3Dpye5AgKrhL Check the meta title and meta description for the entire site.

I have checked and evaluated the basic SEO factors on your website
To improve sales, you can increase blogging
Blog pages, if written well, can greatly support in increasing search rankings on Google
In addition, you should also have other activities outside the store, such as posting on social networking sites, responding to discussions related to the products you are selling
Remember to attach your website link to all those activities

[BON_Loyalty]

Hi @Serunova ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

First off, congratulations on launching Serunova and securing your first sales within just two weeks! That’s already a strong indicator that people are interested in what you’re offering. The fact that you’re getting hundreds of visitors daily but only making a sale every 1-2 days is a common challenge for new stores, and it usually comes down to a few key factors. For a visitor to turn into a buyer, these things need to happen:

• Trust – Do they feel like your store is legit?
• Relevance – Is this product exactly what they need?
• Perceived value – Does the price feel fair for what they’re getting?
• Ease of checkout – Can they buy quickly without frustration?

If even one of these areas is weak, visitors will browse but not buy. Let’s go through what you can improve to get better conversions.

1/ Small tweaks that build trust
One of the first things to fix is your store’s favicon. It’s a small but important detail that makes your site look more established and professional. Big brands always use favicons because they help with branding, credibility, and SEO.
→ Fix: Add a favicon with your store’s logo—it’s a small change that makes your store look more polished.

2/ Traffic quality
If you’re running ads but getting lots of clicks and no sales, the issue might be who is actually visiting your store.

• If your ads are too broad, you’ll get visitors who are just browsing, not buying.
• If your CPC (cost per click) is low but traffic isn’t converting, the audience might not be interested in your product.

You should focus on people with chronic pain, cramps, and muscle recovery needs—buyers who are actively looking for relief.

How to fix it:

• Refine your ad targeting to focus on people with a real need for your product.
• Use analytic tools like Google analytics to check bounce rate, session time, and add-to-cart rate to see if visitors are engaged or just passing through.

3/ Single-product store
When you only sell one product, you can’t rely on visitors randomly finding something they like—you have to convince them that this is exactly what they need.

• Your store should showcase real-life usage—for example, images of someone using your product for back pain or stress relief.
• Adding urgency tactics like limited-time discounts or “only X left in stock” can encourage hesitant buyers to act.

4/ Optimizing product page
Even if someone is interested, a weak product page can drive them away. Some common issues include:

• Not enough product details – Buyers want to know exactly what they’re getting.
• Focusing on features instead of benefits – Instead of saying “has multiple heat settings,” say “relieves muscle pain in 30 seconds.”
• No social proof – Are there customer reviews, testimonials, or trust badges?

Final Thoughts
You’re in a great position—your store is getting traffic, which means people are interested. Now, you need to optimize how you convert that traffic into buyers. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.

Cheers,

Tracy | BON Loyalty team

[PageFly-Kate]

Hi @Serunova ,

This is Kate from PageFly - Shopify Free Landing Page Builder.

I have just had a look at your store. Your store is quite simple, I would love to provide my recommendations for your store so that it may gain more sales. May it help!

1. Add a favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it.

2. Add a clear value proposition
Currently, your homepage and product page don’t clearly state why customers should buy from you. A strong value proposition makes a huge difference in conversions by quickly telling visitors what makes your product unique and valuable. Right now, there’s no clear messaging that highlights the main benefits of your product.

I suggest adding a bold, eye-catching statement at the top of both the homepage and product page, such as:

“Capture Every Move – Hands-Free!

The Serunova Face Tracking Tripod auto-tracks your movements for seamless video recording, live streaming, and content creation. No app required!”

This instantly communicates the value of your product and reassures visitors that it is easy to use and highly functional. A clear value proposition will make potential customers more confident in their purchase decision.

3. Improve the banner and Call-to-Action (CTA) button

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first.

Besides, a primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. You should change the original color of this button, the grey is the same as the background and it’s not impressed. To encourage more purchases, I recommend changing the wording to something more compelling, such as “Buy Now – Limited Stock!” or “Get Yours Today – Free Shipping!” This creates a sense of urgency and excitement.

4. Add Customer reviews & social proof
There are no visible customer reviews on the product page, which can make buyers hesitate before making a purchase. Social proof is one of the most powerful conversion tools, as potential buyers trust real experiences from others. I strongly recommend adding a dedicated customer review section with user-generated content, such as written reviews, star ratings, and photos of customers using the product. To further enhance credibility, including a video review from a real user demonstrating how the tripod works in action will build trust and engagement. Many shoppers check reviews before making a decision, so this simple addition can significantly increase conversions.

Or you can create a testimonials section by customer feedback. Here is an PageFly example of customer review section:

5. Display estimated delivery time & guarantees
Your product page does not provide any information on shipping times or a satisfaction guarantee, which can cause uncertainty for potential buyers. To address this, I suggest adding a clear message near the price, such as “Ships in 2-5 Days from the USA!” This assures customers of fast delivery and prevents cart abandonment due to uncertainty.

6. Add urgency and scarcity
Right now, there’s no urgency for customers to make a purchase. If visitors don’t feel like they need to buy now, they might leave and never return. A simple way to create urgency is by adding a “Limited Stock – Order Now!” message near the price. You could also use a countdown timer for special promotions or display a message like “X people are viewing this product” or “Only 5 left in stock.” These small psychological triggers create FOMO (fear of missing out) and encourage visitors to buy immediately instead of waiting. Implementing scarcity tactics is an easy yet powerful way to increase conversions.

Let me know if you have any questions or need further insights.
Good luck and have a nice day! Cheers!
Kate | PageFly team