Recession impacting sales of sites with large average order size

Shopify Discussion
1

Hi guys, I’ve got an eCommerce store which sells kids furniture and has an average basket size of approx. £300. Sales are struggling at the moment (likely due to recession) so I’m trying to kick start things again.

I’m trying to understand more from some e-commerce store owners which also have largish average order sizes to see if you’ve been equally affected.

Specifically, I’m trying to understand more about:

  • how you optimise your customer conversion
  • how you consider new payment methods to increase conversion (such
    as Buy Now Pay Later),
  • Offer and discounts you put on to increase conversion, and
  • how you manage your inventory efficiently to reduce costs.

As well as my e-commerce store I’m a fully qualified accountant, so happy to help you out with any e-commerce finance questions you may have to return the favour.

2

Same thing with my furniture business. I’m trying to make sure I have regular discounts/sales available, even if only small, the physcology of getting some sort of discount does incentive purchases, especially if you put a deadline on it.

3

Hello Amy.. Mostly I run Facebook, Twitter and I just discovered Pinterest Ads and there has been a huge difference since I started running ads based on interest targeting. Also I give free shipping on orders within my country and on orders above a certain amount and this has helped sales. I will be happy to put you through more

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