We have a product line (very limited SKU’s) created for one use that is very niche (i.e. the surfing community) and have discovered we have a completely different use for the same product but a different audience (i.e. baseball/softball players). We’re wondering if there is a current theme that when you land on the home page - allows you to go - directionally on the site - left or right (into the product…not politics) depending on the use/application of our product.
Open to any suggestions to make it easy to pivot based on interest/vertical.
Hi @Jay_Haldeman ,
This is Theodore from PageFly - Shopify Page Builder App.
You have several options to differentiate your product based on user interest on Shopify:
- Customizable Themes: Explore themes with built-in navigation choices or develop a custom theme for a prominent “left or right” selection on the homepage.
- Shopify Functionalities: Leverage collections to organize products for each audience and create separate menus linking to those collections. Utilize clear icons or text to differentiate between them.
- Targeted Landing Pages: Create dedicated landing pages for surfers and baseball/softball players. Employ apps like Shogun or Veeqo to display specific content based on the user’s entry point.
Best regards,
Theodore | PageFly