I am looking at all the apps available and drowning in technicalese. Can someone suggest an SEO app that a marketer can make sense of?
There’s no “best” or “for dummies”. Every app has their ups and downs. There are a bunch of topics about choosing an seo app. Tons of info. Feel free to search the forum. Most SEO apps have people here recommending their app, so if you have any specific questions, you can always contact them.
Hi @EpicKitchn
Like the previous answer, every app has their pros and cons. But I like to think that our app SearchPie: SEO, Speed & Schema (A bit biased of course) has more pros than cons.
We have a 24/7 support team that can assist you every step of the way and we do have a free plan that you can check out.
Hope this helps!
Hi @EpicKitchn
A marketer-friendly Shopify SEO app that’s easy to understand is Plug in SEO, as well as Smart SEO or TinyIMG SEO & Image Optimizer — these give clear suggestions and automate common tasks without confusing technical jargon.
The simplest way is a spreadsheet 
SEO management is a very popular use case for the Mixtable Shopify spreadsheet. You can see all the SEO title and descriptions for your products in one place and update as quickly as you would in Excel. We have a video on how it’s done - Manage SEO Titles and Descriptions for Shopify products
I tested an app and it gave me results I question. For example, it changed the Meta Title from “Avocado Slicer” to “Unlock Hassle-Free Avocado Slicing with Our 2-in-1 Tool” and I don’t see many search results for products with this kind of detail that describes the item. And if I am going to use a spreadsheet approach I still need guidance on what is a good Meta Title, or Meta Description for that matter
Hey @EpicKitchn
I see this question pop up a lot, and the challenge isn’t the lack of SEO apps. It’s that most of them are built more for developers than marketers.
From my experience, the challenge for most users isn’t just generating meta titles and descriptions. It’s making sure they’re actually relevant and likely to be searched for. A simple approach that often works is to look at what’s already ranking for similar products, note the language, length, and key phrases, and use that as a template for your own titles and descriptions.
If you’re experimenting with spreadsheets or manual methods, it can also help to compare your titles and descriptions side by side with competitors and mark what works or doesn’t. That usually makes it much clearer what makes a good meta tag.
I work on SEO-related tools myself, and we can explore automating the process of analyzing top-ranking competitors, generating meta titles and descriptions based on real search data, and validating them against best practices.
Hey,
If SEO tools feel confusing, it’s best to start with ones that are simple and easy to understand. Mangools is great for checking keywords, rankings, and competitors without getting overwhelmed, Ubersuggest helps you find keyword ideas, content suggestions, and gives a clear view of your site’s health, and Google Search Console is free and shows how your site is performing on Google and what people are searching for. Google PageSpeed Insights tells you if your site is fast or slow and gives easy tips to fix it. Soovle is also handy for brainstorming keyword ideas from Google, YouTube, and Amazon. A good way to begin is to pick one tool for tracking your site’s performance and one for finding keywords. Focus on the parts that help you get more traffic and improve your content, and you’ll avoid getting lost in complicated features.
That “Unlock Hassle-Free” title is a huge red flag. People search for “Avocado Slicer” because they want the tool, not a sales pitch. Stick to the basics: put your main keyword at the front of the title and keep it under 60 characters. For the heavy lifting like site speed and backlinks, I used Fortress. They cleaned up my technical debt and fixed my site’s authority. Their “don’t pay until you rank” model is the best way to grow without getting buried in jargon
Not a Shopify app, but I use Ahrefs and Keupera for seo. If I had to, I’d advise you to start with Keupera, since it’s more beginner friendly and has some neat tools, like backlink discovery. Ahrefs is great as well, but also a bit expensive and confusing at first. So maybe not the best for beginners 
Also Google search itself can work wonders
Hi,
this topic has given me pause for thought, as I’m actually a member of a Shopify SEO app team.
Like the tools mentioned earlier—Ubersuggest, Google Search Console, Google PageSpeed ​​Insights, Ahrefs—I’ve used them all. In reality, these SEO tools are challenging for SEO beginners and even those with some SEO terminology knowledge. The real difficulty begins after the SEO score is measured, as resolving them truly requires coding skills.
Ease of use is also crucial for our SEOWILL: AI SEO & AI Blog Post App. Our customer service team helps our users resolve coding issues daily, because for Shopify merchants, this is no easy task.
However, driving organic traffic to their Shopify websites through SEO is something everyone desires.
Therefore, the most important aspect of our app is ease of use.
First, we’ve categorized our navigation bar by SEO function—grouping functions representing their purpose together.
Second, we’ve made many functions so that they can be activated with a single click, because overly complex operations can be daunting. Just like using a mobile phone, we only need to click step by step.
If you really want to quickly install an app from the Shopify App Store, you can look at Shopify’s recommendations for the app to make a decision.
Hi @EpicKitchn
I’m a Shopify marketer. I have compiled this list of the best SEO apps for Shopify. You can choose the one based on your goals and budget.
I would suggest going for apps that give free plans as you can test their feature before buying. All the best 