i have so mutch add to cart , but low checkouts.
What would you improve? What do you recommend, etc.?
To first mitigate the effects, run an abandoned cart flow if you are yet to.
You have to run an analysis check, ideally using heat map tools like hotjar, Microsoft clarity to know where the drop off is coming from. Then also define where exactly majority of these add to cart clicks are coming from ( Is it the homepage or collection pages or directly from the product pages).
Then you can also add a progress bar in the cart drawer, indicating how much orders they are from qualifying for an incentive (maybe a discount or free shipping or coupon).
Of course this is not quite detailed because I cannot propose based on assumptions, however I hope I could help in the little way I could.
Let me know if you have any other questions or suggestions..
High add-to-cart with low checkouts usually means customers like your products but donât trust your brand enough to pay yet â this is very common for newer stores.
The biggest things to fix: add customer reviews to your product pages (zero social proof is likely your #1 conversion killer), make your checkout button more prominent in the cart drawer, and turn on Shopifyâs abandoned cart email automation â it takes 15 minutes and recovers people who already wanted to buy.
Also worth doing: add a size guide to each product (fit uncertainty kills fightwear sales), show a âyouâre $X away from free shippingâ bar in the cart, and move your trust badges up near the buy button instead of leaving them in the footer where nobody sees them.
Hey @Nikoscapone
Right now your cart feels like distracted, customer should feel to buy products. Your âKöp ofta tillsammansâ section is good for AOV, but itâs stealing attention from checkout.
-- Change the color scheme, keep it simple and minimal
â Add Customer ratings
â Money-back guarantee
â Delivery estimate/ Returns and discounts
â Show related products that stands out
â Add progress bar
Thanks
Akshay
Hi @Nikoscapone, the others have covered the cart design improvements well. I want to address the root cause underneath the add-to-cart vs checkout gap, specifically for a supplement store.
High add-to-cart with low checkout almost always means a trust gap, not a design gap
In the supplement category, the moment of hesitation is rarely âhow do I checkoutâ - it is âwait, is this product actually good for me, and is this brand legitimate?â People add to cart as a way of saving a product while they go off to verify somewhere else. Reddit, Google, ChatGPT. If they find your brand in those places and it checks out, they come back and buy. If they do not find you, they do not come back.
The three things that short-circuit that research loop:
- Ingredient transparency above the buy button. For Ashwagandha specifically, buyers want to see KSM-66 or Sensoril certification, extract percentage, and whether it is standardized to withanolides. If that is on your product page above the fold before checkout, they do not need to leave to verify.
- Third-party reviews that rank in Google. If someone searches your brand name + reviews and finds nothing, your abandoned cart rate will stay high regardless of cart drawer design. Trustpilot or a review widget that creates indexable content on your site is part of the checkout funnel, not just a trust badge.
- Abandoned cart email sequencing matters more than the cart design for supplement stores. Someone who adds a supplement to cart and does not buy is researching. A 3-email sequence that addresses their likely questions (ingredients, side effects, how to take, results timeline) in the first 24 hours will convert better than a generic âyou left something behindâ message.
Fix the cart drawer as the others suggested, but also look at what happens when your customers search for you externally.
Hi @Nikoscapone
Welcome to the Shopify Community! Please share your store URL and password (if itâs password-protected), so I can check and provide you with the exact solution.
Best regards,
Devcoder 