Remove Blog URL handle

Deutsch Diskussion Technische Fragen & Antworten

Topic summary

A user wants to remove the redundant “/elite-blog” segment from their blog post URLs, which currently follow the pattern: elitethecosmetics.de/blogs/elite-blog/article-name. They aim to simplify URLs to just elitethecosmetics.de/blogs/article-name.

Shopify’s Default Limitations:

  • Shopify’s standard URL structure for blogs is /blogs/blog-name/article-name and cannot be directly customized through dashboard settings
  • This structure is built into Shopify’s Ruby-on-Rails framework
  • The blog-name segment helps distinguish between multiple blogs on one store

Suggested Workarounds:

  • Rename “elite-blog” to something more meaningful for better SEO and less redundancy
  • Set up URL redirects (Online Store → Navigation → URL Redirects) to forward preferred shorter URLs to actual blog posts, though the full URL will still display once users land on the page

Alternative Solution:
Another participant shared a YouTube video tutorial demonstrating how to remove the blog URL handle and customize store URLs further.

Discussion remains open with potential technical solutions being explored.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Hello,

I have a problem with our URL handle from our store.

This is the current URL for one of our Blog posts:

https://elitethecosmetics.de/blogs/elite-blog/wimpernverlaengerung-kosten

I would like to delete the section “/elite-blog” because it makes no sense to display “blog” in the URL two times.
I searched a lot for a solution. Is there any option to custom the URL to this one:

https://elitethecosmetics.de/blogs/wimpernverlaengerung-kosten

without the second handle?

Thanks in advance.

2

Hey @thisiscesco

Thanks for the Links examples and you have reached the German community here but we can chat in English too, that’s no problemo! :wink:

Shopify doesn’t allow for the direct customization of URL structures and “Slugs” beyond the available settings in the dashboard. See many threads here in the community on this topic if you use that search term in the search bar such as “change URL structure” or “Change URL slugs” etc.

This means you might not be able to modify the “/blogs/elite-blog” Slug of your URL to what you would prefer. The URL slugs in Shopify, particularly for blogs, are typically set up like this:

The “/blogs/” part of the URL indicates that the content following belongs to a certain blog. The “blog-name” part is necessary to distinguish between different blogs if your store has more than one blog. It’s then followed by the individual “article-name”. However, there are some workarounds:

  • If you only have one blog, you could rename “elite-blog” to something more relevant or meaningful to the content you’re publishing. That way, it’s less redundant and may provide more context for your users and better SEO value.
  • It’s possible to create a URL redirect in Shopify. You could set up your preferred URL (https://elitethecosmetics.de/blogs/wimpernverlaengerung-kosten) to redirect to the actual blog post URL. This way, if you promote the shorter URL, users will be taken to the correct page. However, the actual URL (the one with “/elite-blog”) will still be visible once they land on the page. You can set up URL redirects in the Shopify admin by going to Online Store → Navigation → URL Redirects.

In general, the “/blogs/blog-name” Slug structure is a Shopify standard and isn’t currently changeable because Shopify is built on Ruby-on-Rails.

Hope that helps! :wink:

1 Like
3

We can remove blog URL handle and make our store URLs more customized: