This worked, except it didn’t hide the footer. It still helps, but if anyone has anything to add about how to also hide the footer, that would be great! 
Topic summary
Goal: Hide menu/logo/search/announcement bar (and ideally footer) on a specific product page/template in Shopify’s Dawn theme to create an unbranded page.
Proposed methods:
- theme.liquid conditional by handle: Add a Liquid if-statement before that checks product.handle (e.g., contains “demo-01”) and executes hide logic.
- Tag-based targeting: Loop through product.tags and trigger hide logic when a specific tag (e.g., “hide-bar”) is present, enabling reuse across multiple products.
Key clarifications:
- Product handle = the last segment of the product URL (e.g., /products/demo-01 → “demo-01”).
- Screenshots and code snippets illustrate where to insert the Liquid and how to identify the handle.
Results so far:
- Tag-based approach hid most elements but did not hide the footer.
- No confirmed solution provided yet for hiding the footer.
Recent update / open issues:
- In Dawn v12, the announcement bar no longer appears in theme.liquid. Handle/tag conditionals and CSS attempts didn’t work; guidance is requested on the correct file/placement.
Status: Partial progress; unresolved for footer and Dawn v12 announcement bar placement.