I’m reaching out to get some insights and feedback on my website, SubtleQuotes.com, and the designs we’ve created for our t-shirts. The site is centered around offering thoughtful and inspiring quotes on apparel, aimed at people who appreciate subtle yet impactful messages.
I’d love to know what you think about the overall vibe of the site, the look of the t-shirts, and how everything comes together. Is the site easy to use? Do the designs speak to you? Any thoughts on how we could improve the experience or boost our visibility? Thanks so much for your time and input!
@Miraj Hossain Nihal
Thank you! ![]()
Hello @SubtleQuotes ,
Thanks for reaching out to the community. I’m Tracy from BON Loyalty.
After spending some time browsing and experiencing your store, I noticed a few points related to the user interface that could be improved to enhance the shopping experience for your customers:
- Spacing
Currently, the sections on your homepage are not well-organized (see attached image). The spacing and margins of the text and buttons are not properly aligned. You should adjust them to create clearer separation between sections.
- Font
Some text blocks are suffering from formatting issues. You need to thoroughly check this, as font errors can be annoying to some customers. Also, you might want to reword ‘These resonate with you’ to ‘You may also like…’, which is a more common and understandable phrase.
3.Product Information
In addition to the color information of the shirts, you should include details such as the material, size measurements (based on chest/waist/length), and model photos wearing the shirts. This helps buyers get a better understanding of the product. You are also recommended to add testimonials and reviews from your real customers to enhance your brand reputation.
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Branding Enhancement
Currently, apart from the logo on the homepage, I don’t see much branding on other parts of your website. You should consider adding a tagline to introduce your business’s USP (Unique Selling Proposition), and developing a blog section to share about your company culture and the stories behind the designs on each product. -
Avoid Spamming Elements
The ‘Subscribe to our emails’ section is currently placed in the footer of every page, which might be annoying for shoppers. You should only place this section in the footer of the Homepage and Contact pages.
I hope these suggestions will help you improve your website for better sales performance.
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.
Best regards,
Tracy
I would appreciate your honest feedback in any aspect of the brand that you deem needs improvement. ![]()
Thanks so much for the awesome feedback! I really appreciate you taking the time to share your insightful thoughts. Your tips on spacing, fonts, and product info are spot on, and I’m definitely going to work on those.
Thanks again for helping us out! ![]()
Hi @SubtleQuotes ,
This is Kate from PageFly - Shopify Landing Page Builder app. You’re doing a great job with your effort.
Drawing from my extensive knowledge in eCommerce development and CRO (Conversion Rate Optimization), I’d like to offer a few suggestions to enhance your conversion rates:
1) Adhere to the design hierarchy
Implementing a clear typographic and color hierarchy enhances readability, allowing visitors to easily locate essential information. Please pay attention to the color of CTA. For example, the View all button should not have more attention than Add to cart
2) Improve the social proof
Social proof works by tapping into the basic human instinct to follow the actions of others, building trust and credibility, and lowering barriers to making purchases online. To enhance your trendy items section, incorporate social proof to boost your conversion rate.
Consider collaborating with fashion Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs). Send them your popular items and request review videos. Display these reviews on your online store is also a great way to go.
3) Add a promotion section
With the approach of summer, demand for summer items may increase. Seize this seasonal opportunity to boost sales by amplifying your promotion efforts.
Strategically place countdown timers across your site to create a sense of urgency. This tactic not only highlights your offers but also encourages timely action from visitors, leveraging the seasonal increase in demand to your advantage.
Hope my opinions can help you in your journey.
Best regards,
Kate | PageFly
Hi Kate! Just wanted to say thanks for the awesome feedback on my site design! I really appreciate you taking the time to let me know what you think. I’m always looking for ways to make things better, so your input is super helpful.
I’ve already made some changes to the Site layout keeping your advise at heart. If you have the time, I would be ever so grateful if you could re-visit the site for a second look.
Thanks again for your time and effort—it means a lot!
Hi Tracy, Thanks again for the insightful feedback. I have made some changes to the site as per your suggestions. I would be immensely grateful if you could give it a second look-over. This means a great deal to me.
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