Recently a “conversion” showed up in our Google ads account for $450,000. It was logged as a single user who added 60 expensive items to a shopping cart. It is not in our Abandoned cart report. Based on the description in ads the conversion was “Google Shopping App - Add to Cart”
I need to retract this conversion because it has completely blown our ROAS calculations because Ads now things it has given us 10000% ROAS.
THe thing is - do do this I need the “transaction ID” but I have NO IDEA where this conversion originated from, so I don’t know how to get a transaction ID, can anyone help? Our advertising is now useless.
First, I want to let you know that it is not a best practice to include add to cart conversions, unless you have very low conversion data, and you need to help Google learn.
But in most cases add to cart should not be included.
As to excluding a conversion, I have heard there was a way, but I can’t find any documentation, and I don’t remember where I read it. Or if it was even for conversion exclusion.
You might want to adjust the ROAS bidding to adjust in the meantime.
Thanks. Yeah I think Shopify “create campaign” added that because we certainly didn’t. It was just there. Never would have noticed if it weren’t for my weekly review of conversion dollars.
I have since removed it as a conversion metric for obvious reasons. …but I am worried this transaction that is HUGE will make ads think “Look how amazing this campaign ROAS is!”
Someone else made the suggestion to add a data exclusion for that day, which I have done.
Its easy enough to find the transaction ID of abandoned carts, and checkouts, but “add to cart?” forget about it. Simply not available.
..and google support is useless. Ive had better advise from toddlers.