I was wondering if there was a way to extract returning customer rate by a specific SKU / Variant / Product / etc.? I’m only asking this because I wonder if certain products result in a customer not becoming a repeat buyer or the other way around (certain products lead to more repeat purchases)?
Your question is a great one and while this would be an awesome idea, extracting the returning customer rate by SKU or product is not native to the platform at this moment in time. In saying that, feedback like this is always great to share, so what I will do is, I will have this forwarded to our developer team, if they consider providing this and helping out precious merchants, like you. Though it would be difficult to provide any concrete timeline to you regarding the changes, I can assure you that your request will not go unheard.
All is not lost though, we do have a range of apps that you can build custom reports with in our app store here. Have you checked it out yet? Here are some I found for you below;
Hopefully one of those apps will do the trick for you. I’d also be interested to hear more about your business, what you are selling, and what your sales goals are for this year. Also, how do you plan to achieve your sales goals? If there are any resources I can share with you to help, I would be more than happy to assist!
We can definitely help with this! With some custom fields, we can create a custom report showing the returning customer rate by SKU or Product, size etc.
In addition to this, Better Reports has more than 60 built-in reports available out of the box that cover many common use cases for merchants. You can schedule reports to run at set frequencies to your email or Google Drive or export the reports in CSV, Excel or PDF format.
I encourage you to install Better Reports and start your free 14-day trial and I’ll be happy to set this up for you.