Thank you for coming back and your reply.
Today we had an item returned, an incomplete address. Instead of, for example, 9 Buffy House, Long Street, London the customer had used 9 Long Street. Their fault.
Your goal is: - “goal here is to streamline the three sections of checkout and consolidate any extra steps into those three sections and make the visually less overwhelming.”
And for us, this is the problem, as they are less visually overwhelming, they are more missable and that is causing dispatch issues, delivery issues and a very poor customer experience.
The fact that your customers are deliberately given zero choice in the format, style and visibility of the checkout sections, is amazing. Quite unbelievable. I understand the security of the checkout, but that would not stop Shopify from putting format controls into the checkout sections.
The message is clear from Shopify, customers will have it our way or they can leave.
I am a worn-out, tired vendor, I tend to take the path of least work. But for the first and only time in many years, Shopify is giving me the motivation and a solid reason to migrate away, because what other choice do you offer? None. And all because Shopify will not let me alter the font colour, font size or font weight to make these rather important customer choices, more visible to the customer.
Fonts, leading to customer errors and for others, decreasing conversions. Beyond belief. The fonts, waymarking and forcing customers to confirm each aspect of checkout does not seem to be hurting Amazon or the vendors that use their platform.
