Hi there!
i’m Fabi from PostersHub. We run a Poster Wallart Onlineshop as the name suggests 
Since we started a Pinterest Ad campaign im breaking my head over why we get a lot of traffic but literally 0 orders. I am certain that we deliver high quality designs and am curios if the conversion is so bad because of the shop design? I would really appreaciate any opinion of yours on what i could improve or general feedback!
Thank you very much for your time,
Fabi
What is your primary market? Germany or outside germany?
Thanks for sharing, Fabi! It sounds like your traffic is strong — I’d be happy to review your shop design and offer suggestions to help improve conversions.
Hi there @FabifromPostersHub firstly, I suggest you create categories for both best sellers and latest arrivals on the homepage to make navigation easier.
Making well curated bundles of the poster and wall packages. For example, with the anime posters- making bundles across different anime combinations that customers could choose from. So that’s definitely something else to consider adding to take your store to the next level for conversion rate.
Hi Fabi! Your poster designs are lovely. If you’re seeing lots of traffic but no conversions, there are a few areas worth reviewing:
Homepage messaging & CTA – Make sure the first section of your site clearly explains what you sell and invites visitors to start shopping (for example, “Discover premium wall art” with a prominent “Shop Now” button). The hero image/promo should link directly to a collection.
Navigation & collections – Organize your products into logical collections (by theme, style or size) and ensure they’re easy to find from the main menu. Adding filters or tags helps customers narrow down options quickly.
Product pages – Use multiple high‑resolution images per product and include descriptive copy that highlights paper quality, print size and any unique selling points. Adding customer reviews or testimonials can also build trust.
Trust signals – Display shipping/return policies, payment options and an “About” section to reassure visitors. Trust badges near the add‑to‑cart button can improve confidence.
Site speed & mobile experience – Large, uncompressed images or heavy scripts can slow down load times. Use Shopify’s built‑in image optimization and test your site on mobile to ensure it feels smooth.
Analytics setup – Double‑check that your Pinterest tag and other analytics are properly configured. A misconfigured pixel can under‑report orders.
Small changes to layout and conversion flow often make a big difference. You might also try an introductory discount or email capture pop‑up to encourage first‑time buyers.
Hope this helps, and best of luck with PostersHub!
Hey @FabifromPostersHub,
Think about it from a customer’s perspective. Choosing between different sizes for the same print can be confusing, and when people are unsure, most of us just leave the website without buying.
With AR, customers can place prints of different sizes on their walls to see which one fits best. They can compare posters side by side to see which matches their aesthetic better. Before making a purchase, they already know exactly how the design will look, the size, and where it will go in their space. Instead of looking and scrolling, they will interact.
Giving them a way to visualize the product is a modern, and super tech-forward approach to ecommerce that can increase conversions.
In 2025, these solutions are affordable, accessible, and easy to set up. It’s not like it used to be. Overall, your website looks good (I like the falling leaves, colors, and fonts) and your prints are great. It will take time, but finding ways to stand out in such a competitive poster market is key.
It’s the DACH region, Germany, Switzerland Austria
Thank you very much for the response! I will try to integrate your suggestions!
Hi Fabi, I find that Pinterest can be great for curiosity clicks but not always buyer intent. Ensure that your landing pages correspond to the exact product or style featured in the ad — don’t just send all traffic to the homepage. Amplify trust signals (framed product mockups, real home photos, reviews, you name it) and a transparent shipping and returns policy.
First off, your posters genuinely look great. The designs have that modern aesthetic that works really well for wall art, so the product quality itself isn’t your problem here. What’s happening is that you’re getting people in the door but losing them somewhere in the buying process, which means we need to look at the experience you’re creating.
One thing that jumped out at me is that you’re not really tapping into the emotional side of why people buy wall art. Right now it feels transactional, like you’re just selling posters, but people don’t buy wall art because they need posters. They buy it because they want to transform their space, express their personality, or create a certain feeling in their home. Your messaging needs to speak to that emotional motivation. Help them visualize how your designs will make their living room feel more sophisticated or their bedroom more peaceful.
I also noticed your SEO isn’t where it needs to be. I know you’re running Pinterest ads right now, which is great for driving traffic, but without proper SEO you’re missing out on all the organic search traffic from people actively looking for exactly what you sell.
Now here’s something that’s probably costing you conversions without you even realizing it. When I added a poster to my cart, it immediately took me to a separate cart page. That might not seem like a big deal, but it’s actually a major disruption to the shopping flow. Your customer was browsing through your beautiful designs, maybe getting inspired about how to decorate their space, and then suddenly they’re yanked out of that experience and sent to a sterile cart page. That interruption causes people to lose momentum and often leads to cart abandonment.
What you need instead is a slider cart that appears smoothly from the side while keeping the customer on the same page they were browsing. This keeps them in that inspired, browsing mindset while still letting them see what’s in their cart. It’s a small change that makes a huge difference in conversion rates because you’re not breaking their shopping flow.
Once you’ve got that slider cart working, you can use it strategically to increase your average order value. Add a progress bar that shows customers how close they are to free shipping or hitting a discount threshold. That psychological trigger is incredibly effective at getting people to add one more poster to their cart to hit that goal. For wall art especially, this works really well because people often want multiple pieces to create a gallery wall anyway.
You should also use that cart space to show complementary designs. If someone just added a minimalist line art poster to their cart, show them other pieces that would pair well with it for a cohesive look. Wall art is one of those categories where cross selling comes naturally because people are thinking about how pieces work together. Making those suggestions right in the cart when they’re already in buying mode is way more effective than hoping they’ll browse more on their own.
One more practical tip about apps since you’re clearly investing in growing your store. When you’re trying to add features like cart customization, it’s tempting to install separate apps for each thing you want to do, but that approach gets expensive fast and can slow down your site. Look into something like iCart that consolidates all your cart optimization needs into one tool. It’ll save you money on multiple app subscriptions and keep your site loading quickly, which is crucial for conversions since slow sites lose customers.
You’ve got the traffic coming in from Pinterest, which means your ads and designs are doing their job of catching attention. Now you need to optimize the on-site experience to convert those visitors. Focus on the emotional messaging, fix that cart flow, and give people reasons to add more to their order. Those changes should help you start seeing those conversions you’ve been waiting for. Good luck with PostersHub!