Hey Community,
I had made this store (www.raridesign.com) where we sell 10K Solid Gold Jewelry. Can we review and share your thoughts?
Hi @raridesign
It is a very good-looking store: nice theme, colors, fonts, beautiful model, so images and videos are 10/10. There is enough content, but there are some parts that could be more visible. For example, the About Us page has a few sections that each, separately, can go to the homepage, another to the product page, and one to the collection page. Check this topic and store from the same niche; it has some elements that you can apply and use on your store.
Some things to note:
- collection pages need some descriptions; use that for both customers and for SEO
- in the bottom right corner, you have overlapping chat and wishlist icons
- product page needs the most work: first image has a strange space on the right after the page loads, maybe from the wishlist app; there is too much space between the gallery and product info, which, for me, is too narrow. Plus, all text, so product description and all accordion info, is too small. Just 12px is barely readable. And that text is for customers. You could add a small block after add to cart, featured review, if available, as reviews are a bit down the page. And because page can be long, think of adding a sticky add to cart.
One more thing: that announcement bar, again just 12px for font size. Most customers will miss that. We have made an app for different kinds of notifications. In a non-intrusive way you can inform your customers of important announcements, offer some product suggestions, and capture email/SMS and much more. If you have time, check Atomato Email, SMS & Upsell - Grow email and SMS lists and upsell from a feed... | Shopify App Store. We have a free tier so you can test it out.
So overall, very good store, with room to grow, active social account that can just attract more followers.
Good luck with the sales.
Hi @raridesign
Store Review – Main Points
- H1 is missing on the homepage — add one clear, keyword-focused H1.
- Heading hierarchy needs improvement — properly structure H1 → H2 → H3.
- Unnecessary H3/H4 tags are being used for product titles and UI elements.
- Product page H1 should be the product title.
- Homepage SEO — optimize title, meta description, headings and content.
- Product SEO — optimize product titles, descriptions, meta titles and meta descriptions.
- Image ALT text — review and optimize all important product and lifestyle images.
- Product Schema — add/verify Product structured data.
- Organization Schema — add/verify Organization structured data.
- Breadcrumb Schema — add/verify Breadcrumb structured data.
- FAQ Schema — review/add where appropriate, along with properly structured FAQ content.
- Article/Blog Schema — add if the store has blog/article content.
- Review Schema — verify review/rating structured data is implemented correctly.
- Core Web Vitals — improve LCP, INP and CLS.
- LCP optimization — optimize the main hero/product images and critical content.
- Image optimization — use properly sized WebP/AVIF images and responsive images.
- Lazy loading — ensure below-the-fold images/videos are lazy-loaded.
- JavaScript optimization — remove/defer unnecessary scripts where possible.
- CSS optimization — reduce unused CSS and unnecessary theme code.
- Third-party apps — check whether apps are adding unnecessary JS/CSS or slowing down the store.
- Video optimization — review how videos are loaded, especially above the fold.
- Font optimization — review font loading and unnecessary font files.
- Mobile optimization — check layout, spacing, images and interactions on mobile.
- Desktop optimization — review spacing, content width and overall UX.
- Accessibility — check headings, ALT text, contrast, buttons, links and keyboard navigation.
- Internal linking — improve links between products, collections and relevant content.
- Canonical URLs — verify product/collection canonicalization.
- Indexing — check robots.txt, sitemap and Search Console indexing.
- Broken links/404s — identify and fix broken URLs.
- Redirects — review unnecessary or incorrect redirects.
- Duplicate content — check for duplicate product/collection content.
- Product page UX — improve product information, materials, warranty, shipping and returns visibility.
- FAQ section — improve structure and customer-focused questions/answers.
- Overall technical SEO audit — check the complete store for additional issues.
Overall, the design is already good, but I would recommend fixing these SEO, performance, technical and UX points before focusing on further growth.
Best regards,
Devcoder 
The store looks genuinely good, and the photography is carrying a lot of it!
The gap I’d close first is that none of your products state a gram weight. For solid gold at $95 to $1,390, weight is how a buyer works out whether your price is fair. Without it there’s no way to tell whether the Sylvie charm at $595 is well priced, and on a brand they’ve never heard of.
Same family of problem: only a few of the products mention 10k anywhere in the title or description, which is strange for a store whose key pitch is 10K solid gold. And nothing gives a chain length or any dimensions, so somebody buying the Lyra necklace can’t find out how long it is.
Last small thing, your product type field is empty, so there’s nothing for filters to work from as the catalog grows past earrings and charms.
The good news is none of this needs a redesign. It’s just a spec block under the description.
I checked the public homepage and one foundation PDP. The visual system is strong; the higher-value CRO question I’d test is the modular buying decision, not another generic SEO checklist.
On the product page, “sold individually” versus “pair” is a real choice, and the charm/dangler is a separate add-on. I’d run one mobile task: choose pair → add a compatible charm → open the cart → return to the PDP and change the quantity. Track backtracking, variant changes, cart removals and whether the final cart makes the foundation/add-on relationship obvious.
That is a hypothesis, not proof of a conversion problem. If shoppers complete the task without hesitation, move on to the next measured drop-off; if they repeatedly reopen the choice or remove an add-on, clarify the modular setup and price before adding more visual content.
Had a look through it and the first thing that stood out to me was that the modular angle gives you something more interesting to work with than just “we sell 10K gold jewelry.” The idea of starting with a piece and adding charms or changing how you wear it comes through pretty well.
I’d spend some time making that really obvious on the product pages, though. Someone landing directly on a necklace or pair of studs may not immediately understand how the pieces work together unless they see the combinations right there. The Lyra page does explain the different lengths and the add-on options, which helps, but I’d probably make the visual connection even harder to miss.
I’d also pay attention to the SEO side as the catalog grows. You’ve got a lot of potentially useful product and educational content already, so making sure the important collection and product pages are properly connected internally could go a long way. That’s the kind of thing I’d run through SiteGuru occasionally rather than trying to spot everything manually.
Overall, though, the store feels like it has an actual point of view. I’d lean into the modular system more because that’s what makes it easier to remember compared with another solid-gold jewelry store.
Hi there @raridesign
The storefront is clean and with a premium feel which works well with fine jewelry. Next, I’d work on clarity of the value proposition above the fold, with call-outs around 10K solid gold, pricing, shipping, returns. I’d also feature product photography and product information more heavily so visitors can get a quick feel for each item. While on mobile, make sure your navigation, collection browsing, and add to cart process is just as simple.
The design is strong, but for jewelry at this price I’d focus next on reducing purchase doubt.
- Add a specs block near the Add to cart button: 10K solid gold, gram weight, dimensions, chain length, clasp type, and what is included. Keep it consistent across every product.
- Replace some wide product shots with tighter close-ups. The jewelry should fill roughly 70 to 80% of the frame, with at least one image showing scale on a person.
- Put shipping time, returns, warranty, and a short authenticity statement directly below Add to cart. Buyers should not need to hunt for those details.
- Increase product description and accordion text to at least 16px on mobile, then test the full purchase path on a phone. Also fix the overlapping wishlist/chat buttons.
I’d prioritize the product specs and close-ups before adding more homepage content.
I crawled 20 pages of raridesign.com (1 homepage + 19 product pages) and pulled the actual markup rather than going off a checklist. Two things are worth correcting or sharpening from what’s already in this thread.
The missing H1 is not just the homepage — it’s every page. All 20 pages I crawled have zero <h1> elements, including all 19 product pages. On a product page the H1 should be the product name; right now Google has no heading-level signal for “Iris Petite Round Diamond Stud Earrings” anywhere on that page, and you’re relying entirely on the title tag. This is the single highest-value fix on the list and it’s a theme edit, not 34 separate tasks. In your theme, find the product title element (usually in sections/main-product.liquid) and change its tag to h1, same for the homepage hero heading.
Ignore the advice to implement Product and Review schema — you already have it. All 19 product pages already serve Product, Offer, Brand, ProductGroup, AggregateRating and Review JSON-LD, server-rendered. Organization and WebSite are there too. Spending time “implementing” that would be spending it twice. The one schema type you genuinely do not have anywhere is BreadcrumbList — that’s the one that gets you the Home › Earrings › Iris trail under your result instead of a raw URL. Worth adding; the rest of the schema list in this thread is already done.
Smaller, and in order:
- 49 of 396 images across those 20 pages have no
altattribute at all — about 12%. Not catastrophic, but for a jewellery store Google Images is real traffic, and those 49 are invisible to it. The homepage alone accounts for 4 of them. /products/10k-gold-linea-earring-pendanttook 1383 ms to first byte, while every other page I hit came back in 400–650 ms. That one is an outlier worth looking at rather than a site-wide speed problem — I would not rewrite your Core Web Vitals strategy over it.- Your homepage title is 63 characters, so it will get truncated in results. Two pages have meta descriptions over 160 characters with the same issue.
The rest is genuinely solid and I would leave it alone: robots.txt and sitemap are clean and cross-linked (72 URLs), HTTPS redirects correctly, canonical tags are on every page, viewport is set everywhere, titles are filled in everywhere, and no broken internal links turned up in a sample of 15.
One disclosure: I work on Topify, a Shopify app, so weigh this accordingly. The reason I would fix the H1s first and then stop is that you cannot tell which of 34 changes did anything — rankings move over weeks, and Shopify won’t connect them back to orders. Topify joins Search Console data to Shopify sales so you can see what a change actually did to revenue, including when it made things worse: https://app.topify.pro. The H1 fix is worth doing either way.
dataease’s crawl is the most useful thing in here, but it covered the homepage and 19 product pages, so it never hit your collections, and that’s where the gap is. Only one of the 23, /collections/studs, has a Search engine listing written: “Stud Earrings in Solid 10K Gold for Everyday Wear” with a real description under it. The other 22 have no meta description at all and the title tag is just whatever you named the collection in admin. Hoops shows up as “Hoops – Rari”, and four separate collections all share “Shop The Look – Rari”. Someone typing 10k gold hoop earrings has nothing there to match on. Studs proves you know how to write these, it just stopped after one.
The other thing builds on DanielAnderson. He’s right that 10k barely appears in your product titles, zero of 23 by my count, but you’ve already written it into the SEO title on every one. Perlage is “Perlage Earring Charm” on the page and “Rari 10K Gold Perlage Single Hoop Charm” to Google. So it isn’t a writing job, it’s moving wording you already have into the title people actually read in the grid.
Hi, @raridesign
I had a proper look through the storefront, and I think the overall direction is strong. The clean, minimal design works well for a premium 10K solid gold jewelry brand, so I wouldn’t recommend a major redesign. I’d focus on a few changes that could make the existing experience easier to shop.
Make the modular concept clearer
The “foundations + add-ons” concept is one of Rari’s biggest differentiators. I’d make the buying process more obvious on the homepage and product pages: choose a foundation → choose an add-on → build your combination. Showing compatible pieces directly on the product page could reduce the amount of guesswork for new customers.
Strengthen product pages
For higher-value pieces, customers need to understand the value quickly. I’d put the 10K solid gold, sizing, dimensions, warranty, shipping and returns close to the Add to Cart area. More on-body/on-ear photos and close-ups would also help customers understand the actual scale of the jewelry.
Make cross-selling more useful
Because the products are designed to be combined, I’d make “Complete the Look” more prominent and show only compatible pieces for the product being viewed. This feels more natural for Rari than generic “You may also like” recommendations and could help increase AOV.
Fix mobile performance based on impact
I’d start with the PageSpeed Insights mobile report and focus on image loading, LCP and unnecessary JavaScript/third-party scripts. Jewelry photography is important for the brand, so I’d optimize the image delivery rather than simply reducing image quality.
The site already has a good visual foundation. I’d concentrate on making the modular concept easier to shop, communicating product value faster, and removing the biggest mobile performance bottlenecks before adding more features or apps.
If image or script optimization becomes a bottleneck, tools like Website Speedy can also be considered, though it is completely optional.
Disclaimer: I’m affiliated with Website Speedy.
A lot of people have already covered the different aspects of the store, so my 2 cents would be around shipping. I checked shipping to the US, and it shows a standard delivery timeline of 3–5 days. Given that you’re selling jewelry, I feel some customers might hesitate when they see a broad delivery window for a higher-value purchase.
It might be worth showing an estimated delivery date based on the customer’s ZIP code and real-time carrier data. Even something like “Estimated delivery: Sep 1–2” could give customers more certainty. If you can also offer a shorter expedited option, I think that could help with conversion as well.
(post deleted by author)