Content richtext fields that are rendered by shopify are getting flagged for “Failure due to the accessible name not containing the visible label text” https://www.w3.org/WAI/WCAG21/Techniques/failures/F96.
It seems that when a link to a shopify page is added to the richtext the title attribute of this link is set to the title of the page that is linked. This makes some logical sense but if the link content is different for any reason its flagged as a accessibility violation. It would be better to just provide a title field that could be customized in this case, or at least just set the title to the link text content
We can work around this by using absolute urls to the pages, as the title field is available, but this is pretty inconvenient. Its seems that Shopify, in an attempt to conform to accessibility guidelines, actually caused a lot of accessibility errors.