# RIO Tracking

**URL:** <https://community.shopify.com/t/rio-tracking/400808>\
**Category:** Arkaamaquestions\
**Created:** [March 15, 2025, 4:23pm UTC](https://community.shopify.com/t/rio-tracking/400808 "2025-03-15T16:23:36Z")\
**Posts on this page:** 3\
**Page:** 1

## AI-generated summary

The discussion centers on measuring return on investment (ROI) for custom packaging expenses.

**Initial Question:**
- A user asks how to track ROI when investing in custom packaging.

**Response Provided:**
- Packaging is categorized as marketing spend, comparable to Google ads.
- It's positioned as having a "100% open rate" since customers receive it directly.
- Suggested benefits include creating brand evangelists and encouraging social media sharing.
- User directed to support@arka.com for additional questions.

**Counterpoint:**
- Original poster challenges this view, noting the lack of concrete tracking methods.
- Contrasts packaging with Google ads, which offer detailed A-to-Z tracking and allow optimization of specific elements (design, copy, platform) when campaigns underperform.

**Status:** The discussion remains unresolved, with fundamental disagreement about whether packaging ROI can be meaningfully measured compared to digital marketing channels.

<div class="post-metadata">

**Author:** ![markore](https://avatars.discourse-cdn.com/v4/letter/m/91b2a8/32.png) [@markore](https://community.shopify.com/u/markore)\
**Post date:** [March 15, 2025, 4:23pm UTC](https://community.shopify.com/t/rio-tracking/400808/1 "2025-03-15T16:23:36Z")

</div>

Good morning,

How I am able to track any type RIO when I spend money to create custom packaging?

Thanks

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<div class="post-metadata">

**Author:** ![pakhzarARKA](https://yyz1.discourse-cdn.com/shopifyforum/user_avatar/community.shopify.com/pakhzararka/32/224724_2.png) [@pakhzarARKA](https://community.shopify.com/u/pakhzarARKA)\
**Post date:** [March 18, 2025, 3:40pm UTC](https://community.shopify.com/t/rio-tracking/400808/2 "2025-03-18T15:40:32Z")

</div>

Packaging is marketing spend. Period.

The same way google ads lead to conversions- this is the one thing you send that has a 100% open rate.

Leverage packaging and everything that goes with it to create evangelists.

Furthermore with social media this is the best way to get people to share your product.

For more questions go to [support@arka.com](mailto:support@arka.com) and thanks for messaging in!

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<div class="post-metadata">

**Author:** ![markore](https://avatars.discourse-cdn.com/v4/letter/m/91b2a8/32.png) [@markore](https://community.shopify.com/u/markore)\
**Post date:** [March 19, 2025, 8:46pm UTC](https://community.shopify.com/t/rio-tracking/400808/3 "2025-03-19T20:46:57Z")

</div>

you could have just said there is no way to track the R.O.I.

Google on the other hand, you are able to track your marketing from A to Z.  
If something fails you know to fix the assets, from: design, copy,  
platform, etc.

To the victor goes the spoils.