Over the last few months, I’ve noticed a pattern with many Shopify stores that struggle with conversions.
Before increasing your ad budget, I’d check these three things:
- Is your homepage clearly explaining what you sell within 5 seconds?
- Do your product pages answer common customer questions?
- Do you have enough trust elements such as reviews, policies, and contact information?
I’ve seen stores improve conversions simply by fixing these areas before spending more on ads.
What other factors have helped improve your store’s conversion rate?"