Hi, let’s say we have the option to do campaigns that target only IP addresses and other attributes that have not clicked on our Google ads before. This is the best way to keep CAC down and drive exclusively new customers. Returning customers dilute the attribution.
Hello Peter, great question, and welcome to today’s Shopify AMA! I’m Emmanuel from FeedArmy, and I’ll be your host for today’s session.
Google Ads does not support IP based targeting. However what you can do is bid higher for new customers vs existing customers. Using the option in the campaign settings which is called Customer acquisition. And check the box next to, Adjust your bidding to help acquire new customers.
