I would like to run a Google Standard Shopping Campaign and a Performance Max Campaign at the same time. I understand that I would have to have different products in each campaign so they would not overlap. How can I do this is there is only one google feed? Seems that you either have to have a product on or off the Google Shopify Feed.
Thank you,
Adrienne
You can set this up in Google Ads itself by specifying which products you want to include for each of the campaign. You can split by product type, or vendor etc. You can also set up custom label in merchant centre, but that is more involved, and requires a separate feed to merchant centre.
No, you can not run Standard Shopping and PMax at the same time for the same products.
Yes, as you indicate as long as they don’t overlap, you can do this.
There is no need to separate a feed, to assign custom labels.
To create subdivisions, you can use values such as product type, categories, brand, item id and custom labels.
You can assign custom labels using feed rules: https://support.google.com/merchants/answer/7450276?hl=en
Or using a supplement feed: https://support.google.com/merchants/answer/7439058?hl=en
Then subdivide your campaigns: https://support.google.com/google-ads/answer/6275317?hl=en