Sales Funnel help for Pet Store

I have an approximately 2-month old store dedicated to selling high end pet feeders and fountains, as well as some other smart pet products. While I’m getting around 70 non-bot visits a day to my store, I only have a 2 total add to carts in the past week and no sales. Is there a reason why my sales funnel isn’t working very well?

Here’s the link to my store: ninelivesco.us

HI @ScottJezik

Welcome to the community. And the first advice is to learn from the experience of other merchants here. There are a lot of topics; just search for “no sales” or “zero sales” as well as “store feedback”. And you will find that people have some issues like you have and some of the solutions can help you. To spend some time on it.

And you might not ask for store feedback, but I think there are a few issues with your sales funel but store in general. Dropshipping is hard for me; you have to compete with hundreds or thousands of stores with the same product. So you have to make your store stand out a bit. And besides having the store set all correctly for optimum conversion, you have to do proper marketing, be very active on social networks like TikTok and Instagram, and then if all peices ccome toghether you can expect some sales. It is tough.

And your store, while having a solid base, nice theme and images, with a good amount of content, there is a lot of room for improvement. Just to mention a few:

  • Main menu is importatn but you just have a link to all collections. You could easily have all 4 collections there
  • logo is bit small so customers will forget it and can not connect with your brand
  • Hero slider, while good images, it does not look good on wider screens and just one call to action button. But I think it is wrong: you have a stainless steel fountain text, but the button leads to all collections
  • Then you have 3 products and a section with 4 collaction but you had to make it a slider when that could easily be displayed at once
  • and there are not many trust signals except that one product review, no videos that would attract more attention, nothing personal, so the customer can connect, no features that you can deliver to make the customer at ease, like 24 hour supprt/ fast shipping, premium quality. Nothing fun or cute, and you have cats and dogs with a lot of possibilities.
  • On the product page, to me, the main issue is your product packages. You have a dropdown with long names that are cut off, and as cutomer I have no idea what actully they represent. Only when I checked Additional info, there is some info, but still not 100% sure what I get. And a bit messy way to combine it, I mean it can be separate products, fr filter package for the fountain ( I do not get fountain as produc tname suggest but just filters for it.
  • Why does every one of us need to have a mission :slight_smile: and actual info on “owner” but at least a bit of personal info and two great images of Pearl and Rio. You should place that on the homepage, product page, everywhere :slight_smile: plus an idea: make a small block on the product page like “Rio approved” if actually used a product.

Good luck, and do some research a bit, and hope sales will come.

Hey there,

I’ve seen this pattern many times.

Number of visitors isn’t the problem.
Low add-to-cart usually means trust + clarity issues, not traffic.

People land on the store, but:

  • they’re not 100% sure who they’re buying from

  • and they’re not fully confident what they’re buying (packages, variants, value)

A few things that typically help:

  • clearer product structure (separate products vs bundles, simpler options)

  • stronger trust signals early (social proof, guarantees, shipping clarity)

  • more human elements (real story, real pets, real usage)

As a Shopify app developer (I built TrustMark, a trust-badge app), I’ve seen that even small trust improvements can significantly increase add-to-cart rate - especially for higher-priced products.

Traffic brings people in.
Trust and clarity move them forward.

Hope this helps, and good luck :+1:

Cheers!

Thank you for the clarification! Are there any actions you think I can take to help make the brand more trusted?

Hey @ScottJezik

70 non-bot visits daily with only 2 add to carts in a week and zero sales means your store has serious conversion issues. Let me tell you what’s broken.

Your homepage WHY factor is weak. When someone lands on your site selling high-end pet feeders, fountains, and smart pet products, they need to immediately understand why they should buy from Nine Lives Co instead of Amazon or established pet brands. What makes your selection special? Why are these products worth the premium price? That compelling reason isn’t coming through, so people leave.

Your product images aren’t presented properly on the homepage. High-end pet products need to look premium, showing the quality and technology clearly. If the presentation feels sloppy or generic, people won’t believe the premium positioning.

Your header doesn’t show product categories. Hiding navigation makes it harder for people to browse. Show your main categories, feeders, fountains, smart products, along with About, Contact, and other key pages directly in the header. Make it easy for pet owners to find what they need.

Your cart has a slider setup, which is good, but you’re not using it to maximize conversions. Add a progress bar showing how close people are to free shipping or a discount. High-end pet products have higher price points, so when someone sees they’re close to a threshold, they might add another item or accessory.

Show complementary products in that cart. Someone adds a smart feeder, show them a matching fountain or pet camera. Someone grabs a fountain, suggest feeder or accessories. Help pet owners see what creates a complete smart pet care setup.

Don’t install separate apps for cart features. Something like iCart handles all your cart customization like product recommendations, progress bar, bundles, discounts, and more in one place, keeps costs reasonable while you’re trying to get traction.

Your product pages need to sell the value, not just show the products. Explain why these high-end feeders and fountains are worth the investment over cheaper alternatives. Better materials? Health benefits? Technology features? Durability? Make the premium pricing feel justified.

Two months with this kind of traffic and no sales means you’re not ready to scale yet. Fix the homepage messaging and product presentation, add clear navigation, optimize that cart with progress bar and complementary products, and strengthen trust signals throughout. Get a few organic sales to prove the concept works before investing more in traffic.

TBH, does not look like a “High-End” store; it looks like a generic drop shipping site.

Here is a generic breakdown of how you can improve the product page with Conversion Rate Optimization (CRO) principles, specifically focusing on clarity, trust, and reducing friction.




Hi @ScottJezik, you might actually be getting traffic, but visitors hesitate when they’re not fully sure why the product is worth buying or when there are too many choices.

I’m Alexis from keficommerce.com, and this is a problem we see a lot. Using keficommerce.com, we made it easy to set up clean bundles that works smoothly across all sales channels. Once the bundles are live, add-to-carts improves almost right away. Before pushing more traffic, our focus is on simplifying the buying decision, tightening up the product page, adding bundles, and reinforcing trust with social proof. Those changes makes a big difference.

Sorry @Alexis-Kefi, it is off the topic, but I have to ask, why did you make these sentences like you have no connection to Kefi, but it is clear from your name and profile that you work for them? And this sounds like you are independent.

You could have said “We had a client where our apps helped”

Basic temu alibaba drop-shipping store with no fundamentals, no better than the thousands that have failed long before you. Limited contact information. Policies conflict with one another. Major misspelling and grammatical errors on homepage. With temu garbage like that, there is absolutely no way in h3ll I would ever buy from you. Imagine how other people would react when they get a shipping confirmation from China…

70 visits a day with only 2 add-to-carts means people are browsing but not feeling confident enough to buy. for high-end pet products especially, shoppers need more convincing because the price point is higher than what they’d grab at a pet store. they’re comparing you to Amazon and Chewy where they already have trust built in.

i’d focus on two things: first, make sure your product pages answer every objection before it comes up (dimensions, materials, how it works, how to clean it, warranty). second, add urgency or a reason to buy now vs bookmarking it for later. a first-purchase discount in a sticky bar or a “free shipping over $X” threshold usually gets people over the line on premium pet products.

@ScottJezik 70 visits/day with almost no add-to-carts usually points to a conversion issue more than a traffic issue. For higher-ticket pet products especially. I checked the store and one thing that stands out is that some products feel dropshipped/generic, there aren’t many strong trust builders or emotional brand elements yet, and for premium-priced pet products people usually need stronger social proof, lifestyle visuals, reviews, and clearer “why this is worth it” messaging before they buy.