My product is the same base product, but has 1000’s of variations due to shape, size, and color. What is the best way to create listings so that google does not think that it’s a duplicate listing when it’s the same base product.
Like a car, it’s a car although it comes in 12 colors, with 4 different motors, with 6 trim levels yet each is a unique product although the description is basically the same as it’s a car. Not like listing a car, a house, a toy, and garden tool which are each unique and different.
Hello 4myjacket, thank you for your question. Pretty much all apps, will correctly list variants. What all apps do is assign an item_group_id value that is the same for each relevant variant. This tells Google it’s a variant.
You will see 1000’s of listings in Google Merchant Center, but that is ok.
However, too many variants might create a bit of an issue with getting traction, so I recommend maybe only including variants that perform well.
You can either exclude them in the data feed settings.
Or you can also exclude them using the excluded_destination attribute: https://support.google.com/merchants/answer/12472337
Which you can apply, manually in Google Merchant Center, using feed rules or supplemental feeds. Here is a guide: https://www.youtube.com/watch?v=P9neaNemcws
For cars, I would just list the different colors and engines. As that seems to me the most searched for variant, it’s like with t-shirts. Most consumers know that if they choose a yellow t-shirt they can choose a different size on the website of the merchant.
Great question though!
I’m not so much concerned with variants within an individual product.
I make patches. Each patch is the same as any of the other patches. The variation is in shape for which I have set up a listing for each unique shape - baseball, football, track, rounds, squares, fish, mascots, etc… They are all the same product just a different visual. I’m using the product variation to price the individual shape. As an example, a round patch can be 3", 4", 5", 6", 7", 8", 9", 10", 11", or 12" each with a unique price.
So, I was concerned that with my descriptions having a lot of similarity and the descirption being somewhat similar if that is going to cause Google to look at my product as duplicates and overlook them.
Simply ensure the titles correctly describe the variant itself. The descriptions can be the same or similar to all other variants.