Same price different VAT

Accounting & Taxes
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Topic summary

Maintaining identical final (VAT‑inclusive) prices across countries with different VAT rates. Example: product priced at €20.00 in the Netherlands (incl. 21% VAT) should also appear as €20.00 in Germany (incl. 19% VAT), implying the net price adjusts by country while the consumer-facing price remains constant.

  • Request: How to configure store pricing so gross price stays the same in each EU country despite varying VAT rates.
  • Clarification: VAT (Value Added Tax) rates differ by country; achieving constant gross pricing requires adjusting the pre‑VAT (net) price per destination.
  • Proposed solution: A third‑party compliance service/app claims it can implement this behavior and also handle VAT registrations, filings, and payments for non‑EU sellers into the EU. Link provided to a Shopify app marketplace listing.

Status: No native platform method or step‑by‑step setup shared. Resolution pending; suggested next step is to contact the service provider.

Summarized with AI on December 15. AI used: gpt-5.
1

Hi all,

I have been able to configure my prices and store settings so the VAT is getting calculated correctly.
however I am wondering if it possible to achieve the same prices for every country with the VAT included?

for example Netherlands product A costs €20.00 including 21% VAT. In Germany this product will also cost €20.00 but with €19% VAT included.

2

Hi Jolu_itsme

That is exactly what we help you achieve: in addition to registering you for the applicable VAT schemes, handle filing and even payments for non-EU companies for EU sales. Just get in touch with us and we will take it from there: https://apps.shopify.com/eas-eu-compliance