Search Engine listing - Title - Brand Name

Technical Q&A
1

An actual listing on a Google’s SERP is different from one in my preview of Shopify Product Page. Although I haven’t added “- Brand Name” at the end of the Title, Google shows “- Brand Name” on their SERP. Is it something Google does automatically if we don’t provide our brand name in the Title?

I’m currently reviewing all Title and adding “| Brand Name” for each product page. I’m worried that it may repeat our brand name like “XXX | Brand Name - Brand Name” on Google’s SERP. That would be great if you could help me and give me some insights into it.

1 Like
2

Hi @yukimaeda ,

Google does not automatically feed your brand name in SERP.

However, it fetches the same from your meta title and description and displays them in SERP.

To avoid this issue, follow the below steps.

  • Open your Shopify theme.
  • Go to theme.liquid file.
  • Locate the title tag and look for the below code.

{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}

  • This code will automatically generate your brand name after the title of the page.
  • Remove the code to avoid repetition of your brand name on SERP.

Hope it helps. For more insights on the issue please reach out to us.

All the best!

Team CedCommerce.

1 Like
3

Thank you so much. I really appreciate it. It’s all clear now. Will tell this solution to my IT agency.

Kind regards,

Yuki

1 Like
4

Hi

may i know is’t just remove this portion?

– {{ shop.name }}