What’s your approach to targeting keywords that bring in customers ready to buy, and how do you turn that traffic into actual product sales?
Identifying high-intent keywords is difficult because most searches (like “dress socks”) are for browsing, not immediate buying. However, once you have data, identify the top five search terms that historically result in sales for you and consider running paid ads against them to ensure you control that traffic. Turning that traffic into sales is about “Conversion Rate Optimization” (CRO)—your site must look professional, have high-quality photos, and build trust through reviews. Most customers require multiple touchpoints before purchasing, so don’t expect a single keyword to do all the work.
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