Second-round feedback after redesigning my beauty-tech Shopify store

Shopify Discussion
1

Hi everyone,

I previously asked for feedback on my Shopify store, and I really appreciated the suggestions I received. Since then, I’ve made several updates and would love to get a second round of feedback.

Store: https://azadabeauty.com

Main updates made:

  • Improved the homepage layout and visual flow
  • Updated the product page with clearer pricing, trust signals, and a 10% email discount badge
  • Improved the cart drawer with a cleaner premium layout, checkout reassurance, and discount messaging
  • Added/updated the email signup popup with a working WELCOME10 discount code
  • Refined the footer to look more professional and trustworthy
  • Adjusted product messaging to avoid unsupported medical claims
  • Improved overall consistency between the homepage, product page, cart, and checkout flow

I would especially appreciate feedback on:

  1. Does the store look trustworthy and premium enough for the US beauty market?
  2. Is the product page clear and convincing enough?
  3. Does the cart drawer feel clean and conversion-friendly?
  4. Is the 10% discount messaging clear without feeling too repetitive?
  5. Are there any remaining UX, mobile, or credibility issues you would fix before running more paid traffic?

Any honest feedback would be greatly appreciated.

Thank you!

3

Thank you, this is very helpful. I agree with your point about not overusing the 10% discount messaging and keeping the brand premium. I’ll do a final mobile pass on an actual phone and review the first-screen clarity, CTA visibility, product images, cart drawer, and checkout transition before increasing paid traffic. Really appreciate the detailed feedback.

7

Thank you very much for the detailed feedback. I really appreciate it.

I agree that the next priority should be credibility and consistency rather than adding more badges. I’ll review the product/review naming, shipping information, product details, and the full mobile purchase flow before increasing paid traffic.

Regarding the FAQ issue you mentioned, I think that may have been from an earlier version of the page. The “Is it suitable for all skin types?” answer has already been updated and now refers specifically to cosmetic use on healthy, unbroken skin, with guidance for sensitive, irritated, or damaged skin.

Thanks again — your feedback is very helpful.

8

Hey there,

I had a look through the store and the redesign feels much cleaner and more premium. One thing I noticed, since this is an electrical skincare device with microcurrent and a pacemaker warning, I’d make the safety and certification information much more visible.

For a $69.99 device targeting the US market, I’d clearly mention any relevant certifications, testing or clinical claims if you have them, and warranty details. That would go a long way toward building trust, especially for first time visitors.

9

Hi,

I rechecked the current product page and found one narrow page-structure issue that has not come up in the thread. The canonical product URL returns a product-specific page title and self-canonical, but the returned HTML does not contain an H1. The homepage and all-products collection each have one H1, so this looks limited to the product template.

I would make the visible product name the single H1 on the product template, then confirm the change on the EMS neck device and the microcurrent device. That is a technical page-structure cleanup, not an explanation for paid-traffic or conversion performance.

StoreAuditLab

10

The redesign looks a lot cleaner than a typical device store, so I’ll skip what others already covered (review naming, the FAQ, UK-vs-US shipping, the H1) and add a few things I checked myself that nobody’s mentioned yet.

You said you’re about to raise ad spend, so start here: the homepage takes about 5 seconds to show its main content on a throttled test, with 55 external scripts and a 527KB page. Paid visitors on a phone are the least patient traffic you can buy, and a chunk of them leave before the hero paints. That’s ad money you already spent not converting. Cut apps you don’t use and serve the hero image as WebP before you scale spend, not after.

Second, some of your account links look like they 404. When I sampled the site’s internal links, /account, /account/addresses, and the login link came back as errors. This can be a false alarm if your store uses Shopify’s new customer accounts (those redirect to a hosted login), so don’t take my word for it. Log out, click “Track Order” and the account icon, and make sure they land somewhere real. A dead login link on a store about to run ads is a quiet trust killer.

Third, your reviews exist on the page but search engines and AI can’t read them as reviews. You show “5.0 (14)” and star cards, but there’s no review structured data (AggregateRating) in the page code. So you get none of the star snippets in Google search results, and ChatGPT-style shopping can’t cite your rating. A reviews app like Judge.me or Loox outputs that schema automatically. You already have the reviews, they’re just invisible to the machines.

Last one, and this is a judgment call, not a measurement. You asked if it looks premium. The device pages and hero do. The “From our customers” photo grid doesn’t, the shots are dark and cluttered and one caption reads “Girls, buy it, you won’t regret it.” That’s the tone of an imported review widget, and it pulls against the premium feel everything else is building. I’d either restyle those into clean, consistent cards or lean on the text testimonials up top, which read fine.

If it’s useful, I built a free checker you can run yourself as you fix these. It scores the whole store on speed, SEO, and trust, lists the issues by impact, and flags the review-schema gap on your product pages. No signup, nothing stored:

11

Really clean store and the redesign shows - the beauty tech positioning comes through well. Just a few things worth tidying up before you push harder on traffic.

With only 2 products you have a surprisingly large number of how-to and lifestyle images which is actually great for conversion, but most of them are either missing alt text or have something too generic to be useful. For a beauty tech store where people are searching for very specific solutions, proper alt text on every image is what connects those searches to your store. There’s a free app called AltMaster on the Shopify App Store that handles this in bulk - and there’s a newer feature that generates alt text directly from the image itself, so you don’t even need to set up a template, it reads the image and writes it on its own. Worth trying especially with all your how-to visuals.

There are also quite a few duplicate images across the store which quietly add to your page load time. As the catalog grows this compounds, so cleaning out any unnecessary duplicates now while it’s still manageable is a good habit to build.

One more thing - when you scroll past the video sections the play button overlaps the header. It’s a small UX bug but it looks off and can feel glitchy to someone browsing for the first time. Worth flagging to whoever handles the theme tweaks.

Sort these out and the store will be in great shape!

12

Thank you for rechecking the product page and pointing this out. That makes sense — I’ll review the product template and make sure the visible product name is set as the single H1 on each product page.

I agree this is more of a technical page-structure cleanup rather than a direct explanation for paid traffic or conversion performance, but it’s definitely worth fixing for SEO and accessibility consistency.

Thanks again for the helpful catch.

14

Good to see the second pass! The pacemaker line is on the neck device now, which was the thing I’d have done first, so that’s the right call.

The one from last time that’s still open is the bigger one though. You have two products, both $69.99, both down from $89.99, now called Warming Facial & Neck Massage Device and Microcurrent Facial Care Device.

To someone landing cold off an ad those are two facial devices at the same price with nothing telling them which is best for them. One line at the top of each page saying who it’s for and what it does that the other doesn’t is still the highest-value edit on the store.

There’s also still no warranty anywhere, and on a $70 electrical device that usually does more than another badge.

Carti would help with both. I’m the founder, so biased, but it helps users get answers about features, warranties, shipping, etc.

With a smaller catalog like this, it would help your shoppers decide what’s right for them, and use your reviews to push them toward conversion. Most merchants see a noticeable conversion rate lift. Plus, it’s 100% free at your size.