Hi everyone,
I have recently customised my profile avatar and launched my store, and I am now looking for the best ways to promote it. As a new merchant, I would love to hear your advice on how to find new customers and which marketing strategies have worked best for you.
I am also open to any feedback on my page layout and overall branding. Looking forward to connecting with the community!
Thank you!
Congrats on launching. First few months are mostly about getting eyeballs on the store, so don’t stress conversion numbers too much yet.
Few things that actually move the needle from what I’ve seen with new stores:
Pick one channel and stay consistent. Most new merchants try to do IG, TikTok, Pinterest, email, and ads all at once and burn out by week 3. Go deep on whichever one your audience actually hangs out on for 60 to 90 days before judging results.
Set up email from day one (Klaviyo has a free tier). A basic welcome flow and abandoned cart recovery usually pays for itself in the first month.
Push for reviews early. Even 5 to 10 reviews on your hero product makes a noticeable difference in CVR, Judge.me and Loox both have solid free plans.
Google Shopping through Shopify’s free channel is worth setting up even before paid ads, shows up in search and costs nothing.
For layout and branding, hard to give anything useful without seeing it. Drop the URL and I’ll take a proper look. Usually the quick wins on new stores are trust signals above the fold, mobile nav, and product page structure.
Good luck with it.
Best,
Moeed
Hi Moeed, thank you so much for the support and the mention! I am just starting out with Nyra Asian Bakery, focusing on bringing authentic flavors to the community. I would love any marketing tips you have for a small niche bakery. Looking forward to learning more here
I am totally agreed with #Moeed view point, your can considers these suggestions..as you mentioned.. you have small niche bakery..
Initially you have to focus on it:
1- Local Branding ( like Google my business and listing )
2- Instagram is the best platform for your busines ( keep sharing the real video along with specific features), before and after realistic quick short video.
3- Additionally you can try the meta business manage and boost your exiting Instagram and meta post, slowly your will grow on these platforms but customers will definitely love your product.
4- After that, if you have marketing budget the try other ppc platform like Google, Pinterest, YouTube real etc..
Note: hopefully your have personal connections and socials channel , must use and share it.. it’s better way to internal marketing without any money investment..
Hopefully you got the solution..
Thank you so much for the detailed suggestions! I’m working on those videos right now.
Actually, I hit a snag with the Google Ads setup. I tried to paste the meta tag into my theme.liquid file as requested by Google, but Shopify keeps giving me an ‘invalid’ error and won’t let me save the code. Has anyone else experienced this error when trying to verify their store for Google Ads? Any tips on how to get Shopify to accept the tag or an easier way to connect the two?
As suggested, here is my store link for more specific review: https://asian-bakery-3800.myshopify.com/ . I’d love your thoughts on my branding and mobile navigation.
Regarding the advice to enable Google Shopping, I actually ran into a technical problem. I tried to paste the meta tag into my Shopify theme for verification, but I keep getting an ‘invalid code’ error and cannot save it. Has anyone faced this or can help me fix the connection?
I am also looking into Klaviyo and Judge.me as suggested to build trust. Thank you!"
With bakery items and sweets, I would promote locally. The attention and interest you would get at the market is many times more than any online channel.
@Nyra_Asian_Bakery let’s share the collaboration code .. I will fixed the problem for you.. also share the Google verification code too..
From where i need to get The Collaboration code?
thank you so much for the support and encouragement.
I want to share my working experience as conversion tracking specialist.
Over the past 3 years i have witnessed that shopify native apps like (google and youtube)(facebook and Instagram) is not designed for advanced tracking like server side with first party domain/subdomain to store first party cookies.
Because those apps rely on browser-side tracking, they are easily blocked by iOS 14+ restrictions and ad-blockers. As a result conversion data goes unreported from 20%-30%, which hampers the ads campaign from being optimized.
Solution:
Google Tag Manager is the ultimate solution to accurate tracking as we can use server side tracking using our subdomain which store cookies under root domain.
proof:
To verify that accuracy i implement 2 tracking mehtods.
My case study shows GTM tracks more accurate result than shopify native app pixel or conversion goal.
Good advice on here already. Since you have very visual products, creating product videos can be a good strategy since videos often convert better, and they can be posted to social media alongside your actual storefront.
Thank you for your response.
Congrats on launching your bakery! Since you’re in the food business, visual appeal is everything. I’d recommend starting with Instagram or TikTok and just filming simple, behind-the-scenes videos of your baking process. People love seeing how their food is made! Also, since you’re likely serving a local area, make sure your Google Business Profile is set up and updated so people nearby can actually find you when they search for a treat.
Regarding your Google verification issue, if the meta tag isn’t saving in your theme.liquid file, try verifying through your domain provider (DNS record) instead, it’s usually a lot more stable. Don’t try to do every marketing strategy at once; just pick one channel and stay consistent for a couple of months. Once you get those first few local orders and some honest reviews, your brand will start to grow naturally!
