Seeking Constructive Feedback and Insights

Store Feedback
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Topic summary

New B2C kidswear store (Fashinit) seeks conversion and design feedback. After 2 days of Meta ads, no orders yet; OP notes many scam outreach messages and worries about wasted ad spend. Reviews were imported from the manufacturer’s site; OP is unsure about the ethics.

Key recommendations:

  • SEO: richer product descriptions/keywords, get on Google Shopping, add structured data (JSON-LD) via an SEO app to improve rankings and rich results.
  • Content: start a blog with parent-focused stories; create video content and consider influencers; use post‑purchase surveys to find best channels and retain customers.
  • Analytics: integrate Google Analytics 4 (GA4) for traffic and behavior insights.
  • UX/UI: add/complete ALT text; fix low‑visibility CTAs on busy images (screenshots shared); add urgency elements (countdown, stock counters); vary section colors and add collection sections; display review counts and compare‑at prices; prep holiday pages/gift guides.
  • Other: improve quick view visibility; add on‑page shipping/return policy; consider a chat box.

Actions/commitments: OP will start Google Shopping, improve SEO, launch a blog, integrate GA4, complete ALT text, adjust CTAs, explore an SEO app for JSON‑LD, add quick view/chat/policies, and add festive touches.

Open items: affordable influencer/video tactics, handling scam traffic, and review-import ethics. Discussion ongoing; no resolution or orders yet.

Summarized with AI on January 10. AI used: gpt-5.
4

I looked at your store. From an SEO perspective, my suggestion is to add some structured data (JSON-LD) to your products. It will help Google better understand your products helping to improve rankings, and improve how you appear in Google search results.

The easiest way to add that data is by using an SEO app from the app store