Different angle from the copy and UX feedback above — I’m on the production side of decorated apparel and I sell into corporate and promo buyers, so I’ll give you the view from the person on the other end of your quote form. Your store looks good. What’s holding it back for B2B isn’t design, it’s that the buying process is still built for a consumer.
Six things, roughly in order of what they’d cost you:
Corporate buyers often physically cannot pay by card. Above a certain order size it goes through procurement, and procurement issues a PO and pays an invoice — company cards either don’t exist or have limits that a 500-piece order blows past. If your only paths are card-at-checkout or an emailed quote, you lose deals at the exact moment the buyer is ready to commit. Say somewhere visible that you accept purchase orders and can invoice, and put a PO number field on the quote form.
Publish tiered pricing, even as “starting at”. A B2B buyer usually has to build an internal budget before they’re allowed to request a quote. If your price is invisible until they talk to you, you get filtered out before the conversation starts — not because you’re expensive, but because they couldn’t put a number in a spreadsheet. A simple table at 20/50/100/250/500 doesn’t commit you to anything and gets you into the budget line.
Nearly every corporate patch order has a hard date behind it — a conference, a uniform rollout, an anniversary. 14-20 days is genuinely fine, but only if the buyer can see it against their date. Add a “need it by” field to the quote form and state plainly whether you have a rush option and what it costs. While you’re there, say explicitly who pays duty and customs on international orders. An unexpected customs bill on delivery is one of the fastest ways to lose a corporate account you’d otherwise have kept for years.
Build a reorder path — this is your biggest lifetime-value lever and nobody’s mentioned it. Corporate patch buying is repeat business: same client, same logo, next year’s batch. The second order should be close to one click, with their artwork and approved proof saved on file. If a buyer has to re-upload art and re-approve a proof they already signed off on 14 months ago, that’s the moment they think “maybe I should get two more quotes”. Even a simple “reorder a previous patch” page and a saved-artwork promise in your copy would set you apart.
Teach the specs. Most buyers don’t know embroidered vs woven vs PVC, merrowed vs laser-cut edges, or what 50% vs 100% embroidery coverage means — but they do know their logo has fine text in it, which is exactly the case where woven beats embroidered. A short comparison page with a real photo of each type cuts your proof revisions down, positions you as the expert rather than a vendor, and quietly picks up search traffic from people using those terms.
Offer a paid sample pack, credited back on the first order. When someone has to justify a 500-piece spend internally, putting a physical patch on their manager’s desk closes it. Free proofs are great but they’re a picture on a screen, and patches are a texture product.
To answer your three questions directly: first impression is strong and credible, and the client logo wall is doing real work. The genuinely confusing part is the one Chloe already flagged — fix the MOQ mismatch today, because for a B2B buyer comparing suppliers, a number that contradicts itself reads as sloppiness on a spec, and specs are the whole product in custom work. And yes, I’d trust it enough to recommend it. I just couldn’t buy from it the way my accounting department would need me to.
